Oklahoma's City of Norman announced the launch of Norman On-Demand, a new app-based public transit pilot program designed to fill transportation access gaps in core Norman.
Service started on Aug. 21, and riders get their first six trips for free.
City of Norman to Launch New On-Demand Public Transit Program
Oklahoma's Norman On-Demand began Aug. 21, and riders get their first six trips for free.
August 22, 2023
The Norman On-Demand app will power the University of Oklahoma’s SafeRide program.
Photo: City of Norman
2 min to read
Norman On-Demand will expand access to affordable public transportation through technology, particularly during evening hours and on Sundays (when other public transit options are limited).
The Norman On-Demand app will power the University of Oklahoma’s SafeRide program, a program designed to provide free late-night transportation to OU students, with an upgraded user experience that includes real-time updates, efficient routing, and enhanced reliability.
How Norman On-Demand Works
Norman On-Demand will be powered by a new TransitTech provider, Via, which powers hundreds of similar programs around the world.
Riders can book a trip through an app or by calling a phone number, and Via’s algorithm will match riders headed in the same direction into shared vehicles.
Riders will typically be directed to a nearby “virtual pickup and drop-off stop.”
How to Ride with Norman On-Demand
Download the “Norman On-Demand” app from the App Store or Google Play Store and follow the sign-up steps. Enter pickup and drop-off addresses in the app.
Wheelchair-accessible vehicles are available upon request.
Riders will receive an ETA from their driver and can follow along in real-time in the app to see when and where to meet their driver.
Service details:
Hours:
Monday - Wednesday: 7 p.m. to 1 a.m.
Thursday - Saturday: 7 p.m. to 3 a.m.
Sunday: 10 a.m. to 6 p.m.
Fares:
Norman On-Demand regular fares are $2 per ride, plus $1 for each additional rider.
During OU Student SafeRide hours (Thursdays, Fridays, and Saturdays from 10 p.m.- 3 a.m.), students ride for free.
To be eligible for the free student SafeRides, students MUST create their account using their official OU email address.
Student rides outside OU SafeRide hours pay the Norman On-Demand regular fares listed above.
“We appreciate the support of Norman City Council and the partnership of the University of Oklahoma in the launch of this pilot program,” said Taylor Johnson, Transit & Parking program manager for the City of Norman. “We are looking forward to the opportunity of testing a new affordable and flexible public transit option for our community members.”
More New Mobility
Sponsored•May 1, 2026
ADA Compliant Transit: Easier, More Dignified Travel for Every Passenger
Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.
Read More →
Keolis Contract Extended for Valley Metro's East Valley Fixed-Route Bus Service
Under this extension, Keolis will continue to manage and operate fixed-route bus service across the East Valley, serving communities including Tempe, Mesa, Chandler, Scottsdale, the town of Gilbert, parts of Phoenix, and the Gila River Indian Community.
Read More →
MOIA America Teams with Beep to Grow US Footprint
Through the strategic partnership, MOIA America will provide MOIA’s turnkey autonomous mobility solution. This includes purpose-built, autonomous-ready ID. Buzz vehicles equipped with the self-driving system developed by Mobileye, as well as operator training and enablement.
Read More →
NJ TRANSIT Introducing New Microtransit Pilot
The service will offer free connections to major bus stops and park-and-rides, linking customers to NJ TRANSIT’s fixed-route bus network.
Read More →
Kentucky's Lextran Launches LexRide to Enhance Downtown Mobility
LexRide connects key destinations, including Downtown Lexington, the Distillery District, and the Warehouse Block/National Avenue area, making it easier to explore without worrying about parking, traffic, or multiple rideshare trips.
Read More →
Inside EVaaS: A New Model for Airport Fleet Electrification
Sustainability Partners’ Arnold Albiar discusses how a service-based approach is helping airports and public agencies deploy and manage electric fleets more efficiently.
Read More →
Chicago Pace Expand On-Demand Transportation Program
The expanded service builds on Pace’s growing On Demand network and is intended to improve access to destinations such as medical appointments, schools, shopping, employment centers and connections to the regional transit system.
Read More →
Atlanta's MARTA Set to Launch New On-Demand Transportation Service
An important part of the authority’s NextGen Bus Network, MARTA Reach will bring transit service directly to the rider’s location and offer a seamless link to the broader rail and bus system.
Read More →
CharterUP Moves to Scale Autonomous Shuttle Deployments Through HOLON Partnership
The partnership aims to accelerate the rollout of electric, high-capacity autonomous shuttles for campuses, airports, transit systems, and more.
Read More →
ACES Mobility Coalition Selects Joshua Schank as New Executive Director
Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.
Read More →