Founded in 1989 by Adam’s father, G. Milton Adams,Dothan, Ala.-based Southern Coaches is a second generation family company that has grown to be one of Alabama’s leading motorcoach operators.
At the final night of International Motor Coach Group’s (IMG) Strategic Alliance Meeting in Branson, Mo., the prestigious Operator of the Year award was presented to John Adams, president of Dothan, Ala.-based Southern Coaches.
Each year, IMG recognizes one of their own, based on a criteria of operational excellence, safety record, best practices, community, and industry involvement and engagement within the IMG itself.
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“This award is achieved by having a support staff of great drivers, superb maintenance personnel and an excellent office staff,” said Adams. “It is definitely a team effort."
Founded in 1989 by Adam’s father, G. Milton Adams, Southern Coaches is a second generation family company that has grown to be one of Alabama’s leading motorcoach operators.
As IMG tradition dictates, Turbo Images created a unique design on one of Southern Coaches vehicles showcasing Alabama images, which was on full display in Branson.
Premiums remain elevated. Underwriting scrutiny is intense. And claims costs continue to rise at historic levels. Behind those numbers lies a complex mix of legal, medical, and cultural forces reshaping the commercial landscape.
The company said it has remained the most widely purchased model in the new coach market across the US and Canada, according to historical data from the Motorcoach Builders Survey conducted by the American Bus Association
A phased approach to technology, in-house capabilities, and workforce investment is helping transportation leaders break the reactive cycle and build more resilient, revenue-focused operations.
The company's flagship H3-45 is also the best-selling 45-foot motorcoach in North America, according to vehicle registration data from S&P Global Mobility (Polk).
METRO’s Executive Editor Alex Roman spoke with Mueller about the opening event, the company’s progress since launching in late 2022, and the road ahead.
METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.
The new facility, spanning more than 43,000 square feet, includes pre-delivery inspection, a large repair, maintenance, and service center, an administrative building, and a dedicated training and delivery center for customers and service partners.