March Networks announced enhancements, including software features that increase operational efficiency and a new, in-vehicle advertising application that enables operators to generate revenue while improving onboard security, to its VideoSphere Mobile Suite for bus transportation agencies.

The introduction of in-vehicle advertising extends the capabilities of the VideoSphere Mobile Suite beyond core security and monitoring applications by enabling bus fleet operators to generate recurring revenue through the sale of dynamic advertisements displayed via onboard digital signage. Operators can manage and upload content automatically over a wireless network and intersperse the ads with scheduling or other information to strengthen customer service. 

Also included in the enhanced software suite is a new Camera Obstruction Detection analytic, which alerts maintenance or security staff automatically to any obstruction impeding a camera’s view for a set period of time. Additional improvements to the mobile suite’s advanced health reporting software and integrated GPS mapping deliver further monitoring efficiencies.

March Networks provides bus fleet operators worldwide with video surveillance solutions that integrate mobile and fixed recording platforms, IP and ultra-wide dynamic range cameras, and other system peripherals, and can be managed cost-effectively over secure, wireless networks.