BOSTON — The Massachusetts Bay Transportation Authority (MBTA) presented a plan to the agency’s financing board to sell naming rights for 11 stations, making it one of the first transit systems to put station names up for bid, boston.com reported.
Selling the naming rights could bring $18.4 million total a year if 11 prominent stations found sponsors. MBTA plans to use the funds to upgrade Wi-Fi on the commuter rail, improve access for the visually impaired and upgrade the stations’ aesthetics, an agency official told boston.com. For the full story, click here.
MBTA considers selling station names
Selling the naming rights could bring $18.4 million total a year if 11 prominent stations found sponsors. The agency plans to upgrade Wi-Fi and the stations’ aesthetics and improve access for the visually impaired with the funds.
June 27, 2012
1 min to read
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