Motor Coach Industries has named Patricia Ziska vice president of Sales and Marketing for the Private Sector. In her new role, Ziska will be responsible for the new-coach private-sector sales representatives in the U.S and Canada and the company’s marketing group. She will report to Rick Heller, MCI chief executive officer. 

In her former role as vice president and chief customer officer, Ziska was responsible for MCI’s private sector sales to major accounts, MCI’s sales force in Canada, and had responsibility for executing MCI's marketing programs, including internet and web-based communications, and public relations.

Ziska has been a force behind MCI’s “Go Green, Go Coach, Go MCI” campaign that advocates the environmental benefits of motorcoach travel. Her career with MCI spans 35 years, and her leadership has helped shape the industry.

In January, the International Motorcoach Group named her Partner Member of the Year. Ziska also serves as MCI’s representative to a number of industry organizations and marketing groups including the American Bus Association and Trailways.