METRO Magazine Logo
MenuMENU
SearchSEARCH

Minneapolis Metro Transit rebranding football stadium station

The U.S. Bank Stadium Station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.

February 16, 2016
Minneapolis Metro Transit rebranding football stadium station

Runner1928

2 min to read


Beginning in March, Minneapolis Metro Transit’s light rail station near the new home of the Minnesota Vikings will be known as U.S. Bank Stadium Station.

The station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.

Ad Loading...

“U.S. Bank Stadium already is proving to be a beacon in the Minneapolis skyline,” said Metro Transit GM Brian Lamb. “On an annual basis, hundreds of thousands of Twin Cities Metro Area residents and visitors pass through this station, which will now be linked to an obviously identifiable Minneapolis landmark.”

Signs, maps and pocket schedules throughout Metro Transit’s system, including the organization’s websites, will reflect the change next month. Audio announcements will also be updated with the name U.S. Bank Stadium Station. As part of the naming agreement with the Minnesota Vikings and the Minnesota Sports Facilities Authority, Metro Transit will receive $300,000 in annual in-stadium promotions, print and radio advertising, and direct marketing support to encourage transit ridership to Stadium events.

"We appreciate Metro Transit's decision to recognize a landmark that is, without a doubt, reshaping this part of downtown Minneapolis," said Vikings Owner/President Mark Wilf. "Knowing a large number of Vikings fans and stadium users will arrive via light rail, naming this 'U.S. Bank Stadium Station' is both appropriate and practical."

Construction of U.S. Bank Stadium is 90% complete. It is scheduled to open for the Minnesota Vikings 2016 National Football League season and in time for an August 19 concert featuring country music superstar Luke Bryan. The stadium will also be home to the National Football League’s Super Bowl LII and the 2019 NCAA Final Four

More Management

Managementby StaffMarch 19, 2026

People Movement: The Latest from TARTA, STV, and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
A BART railcar
Managementby StaffMarch 19, 2026

BART Monetizes Empty Parking With New Online Leasing Tool

BART began offering select parking lots to non-BART riders to generate new revenue to help address its FY27 $376M operating budget deficit brought on by remote work.

Read More →
MTA Chair & CEO Janno Lieber sits with a customer service employee and takes calls.
Managementby Elora HaynesMarch 19, 2026

Transit Agencies Nationwide Celebrate 2026 National Transit Employee Appreciation Day

Agencies across the U.S. honored transit workers on March 18, recognizing the essential roles they play in keeping communities moving daily.

Read More →
Ad Loading...
Cover for METROspectives with Inez Evans Benson
ManagementMarch 18, 2026

Inez Evans-Benson on Leadership and the Future of Transportation

Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.

Read More →
An RTC of Washoe County bus driving down Virginia Street.
Managementby StaffMarch 18, 2026

Keolis Lands 3 Contract Renewals

The renewals include continued operations at Fort Lauderdale-Hollywood International Airport in Florida; the PRTC in Virginia; and RTC Washoe in Nevada.  

Read More →
A MARTA employee using the new Better Breeze fare ticket machines.
Managementby StaffMarch 17, 2026

MARTA’s New 'Better Breeze' Fare System Nears Launch

The new system introduces tap-to-pay, touchscreen kiosks, and updated Breeze cards, with both old and new systems running through May.

Read More →
Ad Loading...
A wide angle view of two MTA buses with three people walking between them.
Managementby StaffMarch 16, 2026

Proposed Auto Insurance Reform Would Save New York’s MTA Millions Annually

The governor’s proposed auto insurance reforms could save the agency $48 million annually by limiting payouts in crashes where buses are not primarily at fault.

Read More →
paratransit bus
SponsoredMarch 16, 2026

Measuring the True Cost of Paratransit Fleets

What truly drives the cost of a paratransit fleet? Beyond the purchase price, seven operational factors quietly determine maintenance frequency, downtime, and long-term service reliability. This whitepaper explores how these factors shape lifecycle cost and what agencies should evaluate when selecting paratransit vehicles.

Read More →
Cover photo for METROspectives with The Bus Coalition
Busby Alex RomanMarch 13, 2026

Inside The Bus Coalition’s Push for Stronger Federal Transit Investment

In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.

Read More →
Ad Loading...
Amanda Wanke
Managementby StaffMarch 13, 2026

Des Moines DART CEO Joins Minneapolis Metro Transit

Amanda Wanke, who has worked at DART for 10 years, including the past 2½ years as CEO, will join Metro Transit as deputy chief operating officer, operations administration.

Read More →