METRO Magazine Logo
MenuMENU
SearchSEARCH

Minneapolis Metro Transit rebranding football stadium station

The U.S. Bank Stadium Station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.

February 16, 2016
Minneapolis Metro Transit rebranding football stadium station

Runner1928

2 min to read


Beginning in March, Minneapolis Metro Transit’s light rail station near the new home of the Minnesota Vikings will be known as U.S. Bank Stadium Station.

The station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.

Ad Loading...

“U.S. Bank Stadium already is proving to be a beacon in the Minneapolis skyline,” said Metro Transit GM Brian Lamb. “On an annual basis, hundreds of thousands of Twin Cities Metro Area residents and visitors pass through this station, which will now be linked to an obviously identifiable Minneapolis landmark.”

Signs, maps and pocket schedules throughout Metro Transit’s system, including the organization’s websites, will reflect the change next month. Audio announcements will also be updated with the name U.S. Bank Stadium Station. As part of the naming agreement with the Minnesota Vikings and the Minnesota Sports Facilities Authority, Metro Transit will receive $300,000 in annual in-stadium promotions, print and radio advertising, and direct marketing support to encourage transit ridership to Stadium events.

"We appreciate Metro Transit's decision to recognize a landmark that is, without a doubt, reshaping this part of downtown Minneapolis," said Vikings Owner/President Mark Wilf. "Knowing a large number of Vikings fans and stadium users will arrive via light rail, naming this 'U.S. Bank Stadium Station' is both appropriate and practical."

Construction of U.S. Bank Stadium is 90% complete. It is scheduled to open for the Minnesota Vikings 2016 National Football League season and in time for an August 19 concert featuring country music superstar Luke Bryan. The stadium will also be home to the National Football League’s Super Bowl LII and the 2019 NCAA Final Four

More Management

Railby StaffFebruary 2, 2026

Chicago Region Transit Ridership Grows in 2025

The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.

Read More →
New Mobilityby StaffJanuary 30, 2026

Chicago's Pace Expands VanGo Mobility Program

The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.

Read More →
A blue and white graphic with text reading "Foothill Gold Line: Design Contract Award & 2026 Board Leadership."
Managementby StaffJanuary 30, 2026

Foothill Gold Line Board Awards Claremont Extension Design Contract to Parsons, Maintains Board Leadership for 2026

Parsons wins the $60M Claremont Extension design contract as the Foothill Gold Line board reaffirms leadership during a pivotal project phase.

Read More →
Ad Loading...
Technologyby StaffJanuary 29, 2026

Houston METRO Introduces RideMETRO Fare System

The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.

Read More →
Managementby StaffJanuary 29, 2026

Valley Metro Sees Strong Ridership Growth in 2025

The agency ranked top five among mid-sized U.S. transit systems, defined as agencies with 15 million to 50 million annual trips.

Read More →
A b2x rewards logo and graphic reading "Read. Learn. Earn."
Managementby StaffJanuary 29, 2026

Bobit Business Media Launches B2X Rewards to Engage Transit Industry Professionals

The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.

Read More →
Ad Loading...
Busby StaffJanuary 29, 2026

Subway Customer Satisfaction Reaches Record High, New York MTA Says

The subway system saw increases across all key metrics, with 62% of subway riders reporting they feel satisfied with the system overall.

Read More →
Busby StaffJanuary 28, 2026

New Orleans RTA Reaches Agreement with ATU

The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.

Read More →
Managementby StaffJanuary 27, 2026

Keolis Retains Virginia Railway Express Contract

The new contract for Keolis and VRE will commence in July 2026, with the potential to expand to 15 years.

Read More →
Ad Loading...
Busby StaffJanuary 27, 2026

California's OCTA Advances 2026 Initiatives Centered on Balance and Sustainability

The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.

Read More →