Minneapolis Metro Transit rebranding football stadium station
The U.S. Bank Stadium Station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.


Beginning in March, Minneapolis Metro Transit’s light rail station near the new home of the Minnesota Vikings will be known as U.S. Bank Stadium Station.
The station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.
“U.S. Bank Stadium already is proving to be a beacon in the Minneapolis skyline,” said Metro Transit GM Brian Lamb. “On an annual basis, hundreds of thousands of Twin Cities Metro Area residents and visitors pass through this station, which will now be linked to an obviously identifiable Minneapolis landmark.”
Signs, maps and pocket schedules throughout Metro Transit’s system, including the organization’s websites, will reflect the change next month. Audio announcements will also be updated with the name U.S. Bank Stadium Station. As part of the naming agreement with the Minnesota Vikings and the Minnesota Sports Facilities Authority, Metro Transit will receive $300,000 in annual in-stadium promotions, print and radio advertising, and direct marketing support to encourage transit ridership to Stadium events.
"We appreciate Metro Transit's decision to recognize a landmark that is, without a doubt, reshaping this part of downtown Minneapolis," said Vikings Owner/President Mark Wilf. "Knowing a large number of Vikings fans and stadium users will arrive via light rail, naming this 'U.S. Bank Stadium Station' is both appropriate and practical."
Construction of U.S. Bank Stadium is 90% complete. It is scheduled to open for the Minnesota Vikings 2016 National Football League season and in time for an August 19 concert featuring country music superstar Luke Bryan. The stadium will also be home to the National Football League’s Super Bowl LII and the 2019 NCAA Final Four
More Management

Bringing Austin’s First Light Rail System to Life
Austin Transit Partnership CEO Greg Canally discusses the city's nearly 10-mile light rail project, its collaborative approach to project delivery, the importance of community engagement, and the milestones ahead as construction approaches in 2027.
Read More →
ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust
ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.
Read More →
Metra Draft Plan Outlines Costs, Service Improvements for Regional Rail
The Systemwide Network Plan identifies infrastructure needs and potential investments to expand all-day, bidirectional rail service across the Chicago region.
Read More →
New Orleans RTA Names Augustine III as New CEO
In this edition, we also spotlight recent personnel moves at HDR, PATH, STV, and more, highlighting the people taking on new roles across the transportation industry.
Read More →
How Transit Agencies Are Using Free Rides to Improve Voting Access
Transit agencies are using fare-free service, trip-planning tools, and targeted rides to improve voting access. See what other agencies can learn from these efforts.
Read More →
Caltrain’s Electrification Drives a New Era of Ridership Growth
The railroad’s shift to electric service has brought more frequent trains, stronger customer satisfaction, and increased ridership, earning it APTA’s Outstanding Public Transportation System award.
Read More →
Chicago, Charlotte Transit Agencies Expand Rider Support Programs
CTA launched crisis intervention teams as CATS prepares to deploy fare ambassadors, expanding customer assistance and security efforts across both systems.
Read More →
New York MTA Launches Historic $1.9B Signal, Track Modernization Project
Funded in part by congestion pricing revenue, the project will replace nearly century-old signals along the A and C lines in Brooklyn and Queens.
Read More →
Brian Dickson on Building Stronger, More Resilient Transportation Organizations
Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.
Read More →
LA Metro Breaks Ground on Vermont BRT Project
The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.
Read More →