The Motorcoach Council announced that it recently retained Philadelphia-based public relations firm, Barton Gilanelli & Associates Inc. (BGA) "to promote public awareness about the availability, selection, usage and benefits of motorcoach transportation."

Through this relationship, the Motorcoach Council hopes to similarly improve public perception of the motorcoach, expand the overall market and increase ridership nationwide. By collaborating with BGA, the Motorcoach Council should capture the attention of TV producers, magazine editors and travel writers at the highest levels of print and broadcast media.

"I believe North Americans are ripe for change and looking for new travel solutions," said Heather Horton, Executive Director of the Motorcoach Council. "The general public simply needs to be informed about the latest findings on the environmental benefits of motorcoach transportation and the luxury, comfort, convenience and value our coaches provide. Once realized, I believe we'll see a significant shift in favor of our services, as we're clearly the smarter, 'greener choice' for group travel."