METRO Magazine Logo
MenuMENU
SearchSEARCH

Optibus Launches New 'Ridership Insights' Feature

With the launch of Ridership Insights, Optibus enables the analysis of ridership data directly on the map during the network planning phase.

by Staff
May 17, 2022
Optibus Launches New 'Ridership Insights' Feature

Optibus' Ridership Insights gives planners deeper insight into how the city moves.

Photo: Optibus

2 min to read


Optibus announced that it has closed $100 million in Series D funding, with investments from Insight Partners, Bessemer Venture Partners, Verizon Ventures, Pitango First & Pitango Growth, Tencent, SOMV Momentum, and others.

This latest round of financing brings Optibus’ total funding to $260 million and its valuation to $1.3 billion, making Optibus the first unicorn dedicated to the public transportation sector.

Ad Loading...

Optibus closes the round as it launches Ridership Insights and will use the funding to advance its software platform for all public transportation planning and operations needs and expand into new product and service offerings including real-time operations and electric vehicle management.

"Optibus combines innovation and public transportation expertise like no one else in the industry," said Carla Stockton-Jones, UK managing director at Stagecoach Group. "Their software is revolutionizing our business and day-to-day operations, as well as the passenger experience. Optibus is the future of public transportation and we celebrate this fantastic milestone with them."

With the launch of Ridership Insights, Optibus enables the analysis of ridership data directly on the map during the network planning phase, giving planners deeper insight into how the city moves. Planners can view their ridership KPIs on a route, segment, or stop level, with boarding and alighting data for each stop, or filter by time and date range. 

"Optibus is proud to be the first unicorn dedicated to public transportation, which is at the core of a healthy and equitable society," said Amos Haggiag, Optibus CEO/co-founder. "By putting powerful technology in the hands of industry professionals, Optibus helps to increase transportation equity and ridership while reducing emissions and costs. Our investors and employees see the double promise of Optibus to generate both social good and ROI, and we are thrilled to lead the industry’s digital transformation."

More Technology

The Frontrunner XF on the APTA Expo show floor in 2026.
Paratransit•by Alex Roman•October 15, 2026

Frontrunner Bus Group Introduces XF Low-Floor Bus with Enhanced Accessibility

The new mid-sized bus features a full flat-floor design, eight-inch curbside step-in height, and zero-entry rear ramp to improve passenger access and operational flexibility.

Read More →
Zero Emissions•October 12, 2026

Building a Flexible Path to Transit Electrification with BAE's John Hroncich

John Hroncich discusses BAE Systems’ modular and scalable approach, lessons learned from decades of real-world operations, and how agencies can identify electrification strategies that fit their fleets.

Read More →
An overhead view of APTA EXPO's show floor.
Management•by Alex Roman•October 9, 2026

Scenes from APTA TRANSform & EXPO 2026

Transit leaders, manufacturers, and industry professionals gathered in Chicago to explore new technologies, share ideas, and discuss the future of public transportation.

Read More →
Ad Loading...
A New Flyer WMATA bus
Technology•by Alex Roman•October 9, 2026

Biz Briefs: New Flyer Secures Additional 100-Bus Order from WMATA and More

In METRO's latest installment, we also take a look at recent news from Masabi, MCI, Samsara, and more partnerships making headlines across the transportation sector.

Read More →
New York MTA's fare gates
Technology•by Alex Roman•October 8, 2026

MTA Fare Gate Pilot Reduces Fare Evasion by 35%

Following a 20-station pilot, the agency plans to install new fare gates at 20 additional subway stations as part of a $1.1 billion modernization initiative.

Read More →
Graphic reading “California Law Extends AC Transit’s Bus Lane Camera Enforcement” with the METRO Magazine logo.
Technology•by Elora Haynes•October 6, 2026

California Law Extends AC Transit’s Bus Lane Camera Enforcement

The new law allows AC Transit to continue using forward-facing bus cameras to enforce parking violations in bus-only lanes and at bus stops.

Read More →
Ad Loading...
Luminator's TEI bus stop condition monitoring platform
Technology•by Alex Roman•October 2, 2026

Biz Briefs: Luminator Launches AI Technology to Monitor Bus Stop Conditions and More

In METRO's latest installment, we also take a look at recent news from Masabi, Troman Industries, ioki, CCW, and more partnerships making headlines across the transportation sector.

Read More →
Help Shape the 2027 Public Transit Conference
Management•by Alex Roman•September 29, 2026

Public Transit Conference Returning to GFX in 2027, Call for Papers Now Open

The Call for Papers is now open, allowing transit agency professionals and industry experts to help shape the PTC educational program by submitting session ideas for consideration.

Read More →
Bus manufacturing image from ENC
Technology•by Alex Roman•September 25, 2026

ENC Lands MATA Contract and More in Biz Briefs

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
Ad Loading...
Turning transit data into better decisions
Management•by Alex Roman•September 23, 2026

Strada360’s Steve Lassey on Turning Transit Data Into Better Decisions

From breaking down data silos to preparing for AI, Strada360 CEO Steve Lassey discusses how transit agencies can use technology to improve operations, customer information, and long-term decision-making.

Read More →