Tenn. Gray Line acquires coach operator
Industry veteran Bruce Neuharth has been named CEO of Gray Line to oversee and grow the combined company. He will be joined on the executive team by Carl Haley, who will maintain the position of CEO at Grand Avenue.
To meet the growing demand in Middle Tennessee, Gray Line, the state’s largest tour bus operator, acquired the motorcoach and mini bus division of leading ground transportation company Grand Avenue.
The agreement maximizes the strengths of both businesses. Gray Line is an acknowledged leader in fleet operations, safety standards, training and efficient management, while Grand Avenue is well known for its customer service, flexibility and its ability to exceed the demand of customers.
The combined company will employee more than 200 Tennesseans.
Industry veteran Bruce Neuharth has been named CEO of Gray Line to oversee and grow the combined company. He will be joined on the executive team by Carl Haley, who will serve as chief revenue officer and on the board of directors at Gray Line, while maintaining his position as CEO of Grand Avenue.
Grand Avenue’s livery business will continue to operate independently.
More Motorcoach

ABAF Study Reveals Growing Insurance Crisis for Motorcoach Operators
Preliminary findings show 98% of operators faced premium increases over the past five years, while shrinking insurer participation is putting added pressure on businesses and customers.
Read More →
Motorcoach Market Remains Flat Amid Shift in Buying Patterns
Q2 sales totaled 514 units, up slightly from 2025, as operators favored pre-owned equipment and public-sector purchases increased.
Read More →
Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
CharterUP Expands Into New Mobility and Autonomous Transportation
Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.
Read More →
Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
EPA Proposal to Ease Diesel Emissions Compliance Could Improve Reliability for Motorcoach Operators
The EPA is proposing to remove DEF-related engine derates for new heavy-duty diesel vehicles, a change bus operators say would improve safety and reliability while sparking debate over the future of emissions enforcement.
Read More →
Minnesota's Rustad Tours Takes Delivery of New MCI Motorcoach
The latest addition represents Rustad Tours’ 17th new MCI coach, marking more than four decades of partnership between the two companies.
Read More →
Biz Briefs: Endera Delivers to California, Safety Vision Teams with San Antonio's VIA, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
Modernizing Mobility with CharterUP CEO Armir Harris
From digital transformation to evolving customer demands, CharterUP's Armir Harris offers his perspective on the transportation industry's next chapter.
Read More →
Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program
Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.
Read More →