EAST RUTHERFORD, N.J. — Urging well-heeled visitors accustomed to private jet travel or chauffered rides to use public transportation to this year's Super Bowl may be one of the more challenging tasks faced by organizers of the event, The New York Times reported.

For the first time in the game’s history, there will be no drop-off zone for taxis or limousines, according to the report. With parking at a premium and strict limitations placed on passenger drop-offs, it is estimated that approximately 70% of game attendees will need to arrive by mass transportation. For the full story, click here.