VIA Teams with Masabi, Transit app to Launch Mobile Fare Payment System

San Antonio’s VIA Metropolitan Transit launched its improved VIA goMobile+ fare payment mobile app in partnership with Masabi and the Transit app. Riders will be able to purchase mobile fares anytime, anywhere, using either the new goMobile+ app or Transit app, which combines real-time trip planning with payment in the app thousands of VIA riders use every month.

The goMobile+ app features an improved user-friendly design in English and Spanish, and stronger security features. Riders can visit any VIA Transit Center and use cash or card to buy mobile tickets or add funds to their account to be used in the goMobile+ or Transit apps. And later this year, the app will integrate expanded payment options that will allow users to load value onto the app with cash at hundreds of local retailers.

With the Transit app, VIA customers have access to an all-in-one experience that combines mobile ticketing with trip planning, real-time tracking, and connections to first-mile/last-mile services. VIA’s mobile ticketing functionality is powered by Masabi's Justride platform.

By making mobile ticketing available in two applications, VIA is ensuring its riders have options and flexibility around fare payments for trips on any VIA service, including its buses, VIA Link, VIAtrans (paratransit service), and Special Event Service. The improved goMobile+ app replaces the existing goMobile app, and aims to make the ticket purchasing process easier, safer, and more convenient. The goMobile+ app is free to download on Apple and Android devices.

Customers can continue using existing purchases on the previous goMobile app through Sept. 1, 2021, but will need to create a new account on the goMobile+ app. Tickets are not transferable to the new app.

“VIA is committed to bringing modern technology and payment options to our customers by introducing ticketing in goMobile+ and Transit app,” said VIA President/CEO Jeffrey C. Arndt. “In doing so, we are providing the best technology platforms that will enable our customers to plan and pay for multimodal trips in San Antonio. And with both apps allowing the use of credit card or cash payments, we are offering more solutions to help connect our customers with work, school, shopping, and more.”