MTTA Launches On-Demand Microtransit Platform

Since August 2020, the riders of Metropolitan Tulsa Transit Authority (MTTA) have been able to plan their transit journeys and purchase their passes from the GoPass app, but the agency is now offering Tulsa residents new choices with the full integration with RideCo's on-demand microtransit platform.

The new integration allows riders to plan, book, pay for, and track their multimodal journey across traditional fixed routes and on-demand microtransit, enabled by RideCo, according to MTTA's news release.

How Does It Work? 

When requesting a trip in the GoPass app, riders are matched with the best available option, and the trip is then serviced by a fleet of vehicles in the designated area.

On-demand fits around the user. It offers a solution to first/last mile problems, short point-to-point trips within a zone, and connections to transit hubs.

"MTTA's vision is to make transit easily accessible for all citizens. Greater flexibility and superior rider experience will encourage more people to use transit," said Scott Marr, GM at MTTA. "Our new partners RideCo and Unwire have helped make our vision a reality as we launch the on-demand service. It is now completely integrated with all modes of transit, making end-to-end trip planning on a single app a reality."

Industry Partnership 

The integration is supported by a partnership between Unwire and RideCo that will enable agencies using Unwire's Mobility Platform to leverage the Unwire-RideCo integration in their solutions. 

"DART and MTTA have maintained a multi-year partnership to jointly deliver world-class mobility solutions powered by DART's GoPass app," said Gregory Elsborg, VP at DART. "The integration of RideCo with GoPass enables Tulsa to add flexibility to their service offering while expanding rider options. We have learned a lot through operating DART's GoLink service. It has been our pleasure to share these learnings in support of a successful rollout for Tulsa's on-demand program while working with new and long-standing partners in RideCo and Unwire."