Management & Operations

CTA seeking corporate sponsorships for iconic assets

Posted on September 17, 2018

The program will review CTA’s assets — from rail lines and bus routes to rail stations — to identify potential opportunities for sponsorships.
David Wilson
The program will review CTA’s assets — from rail lines and bus routes to rail stations — to identify potential opportunities for sponsorships.David Wilson

As part of continuing efforts to generate innovative funding to support transit service, the Chicago Transit Authority (CTA) awarded a contract to develop and implement a corporate sponsorship program.

The program will review CTA’s assets — from rail lines and bus routes to rail stations — to identify potential opportunities for sponsorships.

“Our consistent goal is to hold the line on fares and maintain service levels for our customers and this program may help us achieve that,” said CTA President Dorval R. Carter Jr. “Funding from sponsorships and advertising can help support our operations, and enable us to provide the service our customers rely on.”

The Superlative Group was awarded the contract based on its successful track record in monetizing transit agency assets throughout the U.S. The organization has generated more than $2 billion in sponsorship deals over a 23-year period for projects, such as the Cleveland bus rapid transit Health Line for $11 million and the San Diego MTS UCSD Blue Line for $39 million.

CTA assets that may be considered for corporate sponsorship include rail lines; rail stations; bus routes; special events; CTA’s website; Bus and Train Tracker; information materials; and other miscellaneous properties, such as recycling bins and outdoor winter heater lamps at stations and benches.

The Chicago Transit Board awarded The Superlative Group a three-year contract that includes two additional one-year options. The firm will first perform an inventory and marketplace valuation of CTA assets, then begin to seek potential sponsors.

View comments or post a comment on this story. (0 Comments)

More News

Transdev lands New Orleans ops, maintenance contract

The contractor has operated and managed bus, streetcar, paratransit, and ferry services under contract to the RTA Board of Commissioners since 2009.

L.A. Metro report details challenges faced by women riding system

The women who responded to Metro’s survey identified safety concerns as the top barrier to riding transit.

HDR names East Region rail, transit lead

Located in Pittsburgh, Nugent Laing will provide leadership in all aspects of planning, design, and implementation of core technical systems needed for projects

LV Monorail launches sustainability, climate-themed sponsor program

Stations are located along high-profile locations on the Las Vegas Strip, including the MGM Grand; and the convention center.

Global Ground Transportation Institute partners for educational content

The LMC Group provides a range of consulting services, from hiring and retention to social media and public relations.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation