METRO Magazine Logo
MenuMENU
SearchSEARCH

MCI to cease distributing Daimler's Setra coaches

The models covered by the distribution rights agreement were the Setra S 407 and S 417 motor coaches, introduced by Daimler in North America in 2003.

January 4, 2018
MCI to cease distributing Daimler's Setra coaches

 

2 min to read


Motor Coach Industries Inc. (MCI), the U.S. subsidiary of New Flyer Industries Inc., announced today that EvoBus GmBH (Daimler) has terminated the distribution rights agreement (DRA) for German-built Setra motorcoaches in the U.S. and Canada effective June 29, 2018.

Under previous private equity ownership, MCI entered into the DRA as part of a transaction that resulted in Daimler owning 10% of the equity of MCI in 2012. When New Flyer acquired 100% of the equity of MCI in December 2015, the DRA remained in place. The models covered by the agreement were the Setra S 407 and S 417 motorcoaches, introduced by Daimler in North America in 2003. Since 2012, MCI has sold only 282 new Setra coaches.

Ad Loading...

Daimler advised MCI their decision was based on its belief that MCI’s own competing motorcoach models did not allow for sufficient attention to the Setra brand in Canada and the U.S. The decision comes as MCI is expanding its own motorcoach lineup and service network. Among recent moves, MCI has redesigned its best-selling J4500 model, has recently introduced a new 35-foot coach, its fully accessible D45 CRT LE commuter coach, and has announced plans to introduce a battery-electric motorcoach by 2020.

Sales of new Setra coaches will transfer to Daimler’s new North American distributor immediately, while parts sales, service and warranty support for Setra coaches in service will remain with MCI and then transfer mid-2018. Under the terms of the DRA and as part of the transition, Daimler will re-purchase all new Setra coaches and service parts inventory on hand at MCI.

“We appreciated our relationship with Daimler, and will fully support the DRA transition for our mutual customers. Most importantly, we will continue to focus on building our industry leading MCI coach brand, along with offering service and parts support for operators throughout North America,” said Patrick Scully, MCI executive VP, sales and marketing.

More Motorcoach

The Economic Impact of Motorcoach Travel in the U.S.
Motorcoachby Alex RomanAugust 31, 2026

ABA Report: Motorcoach Travel Generates $161.6B Economic Impact

The 2025 analysis finds motorcoach travel supported nearly 900,000 jobs and generated $28 billion in federal, state, and local taxes.

Read More →
A CharterUP branded Holon AV.
Technologyby Alex RomanAugust 28, 2026

CharterUP’s Armir Harris on Technology, AI, and the Future of Group Mobility

In a recent episode of METROspectives, CharterUP Founder/CEO Armir Harris discussed the company’s evolution from an online charter bus marketplace into a technology platform supporting public- and private-sector mobility and much more.

Read More →
People Movement: John Walsh
Managementby Staff and News ReportsAugust 21, 2026

People Movement: ABC Names John Walsh as Chief Commercial Officer

In this edition, METRO also covers recent appointments and announcements at the DART, STV, and more, showcasing the individuals helping to shape the future of transportation.

Read More →
Ad Loading...
METROspectives: The Overlooked Issues Holding Bus Operators Back
Managementby Alex RomanAugust 21, 2026

From Surviving to Thriving: Building Stronger Transportation Organizations

Bus Business Consultants founder Brian Dickson shares lessons on leadership, organizational health, and creating options for long-term success in a changing transportation industry.

Read More →
Luminator software product example
Technologyby Staff and News ReportsAugust 14, 2026

Biz Briefs: Luminator Marks Milestone and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
ABAF Examines Motorcoach Insurance Crisis
Motorcoachby Alex RomanAugust 11, 2026

ABAF Study Reveals Growing Insurance Crisis for Motorcoach Operators

Preliminary findings show 98% of operators faced premium increases over the past five years, while shrinking insurer participation is putting added pressure on businesses and customers.

Read More →
Ad Loading...
Virginia Breeze's new Van Hool motorcoaches with branding, which were delivered by ABC Companies.
Motorcoachby Alex RomanAugust 5, 2026

Motorcoach Market Remains Flat Amid Shift in Buying Patterns

Q2 sales totaled 514 units, up slightly from 2025, as operators favored pre-owned equipment and public-sector purchases increased.

Read More →
An OCTA ZEB.
Technologyby Alex RomanJuly 31, 2026

Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
A CharterUP branded Holon AV.
New Mobilityby Alex RomanJuly 31, 2026

CharterUP Expands Into New Mobility and Autonomous Transportation

Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.

Read More →
Ad Loading...
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →