The American Bus Association (ABA) and Motor Coach Canada (MCC) have reached an agreement to establish a mutual working arrangement that will initially be known as the North American Motorcoach Alliance. Both associations assert that the alliance is not a merger, but is instead an opportunity to better serve the motorcoach and group tour industry. The Alliance’s core mission will be advocacy; technical education and training; and marketing, networking and industry awareness. In addition, the Alliance will provide business opportunities for the industry by developing new products, and will allow for collaborative issue management and legislative resolution on matters that affect members in both the U.S. and Canada. “By pooling the collective knowledge of each association, members of both organizations will benefit from the strength that each organization brings to the Alliance and from expanded opportunities that the Alliance will foster,” said ABA President and CEO, Peter J. Pantuso, in a statement.