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SEARCHHeld in Nashville, Tenn. in January, the event generated $129.8 million dollars’ worth of booked and future business for the show’s more than 3,500 participants, says a report by New York-based consulting firm John Dunham and Associates.
The American Bus Association’s Marketplace 2014, held in Nashville, Tenn. in January, generated $129.8 million dollars’ worth of booked and future business for the show’s more than 3,500 participants, says a report by New York-based consulting firm John Dunham and Associates.
This represents a 19% increase over the 2013 ABA Marketplace show. Companies in all categories saw significant increases, and the average amount of booked business as a result of Marketplace is $88,890 per company.
“The study demonstrates once again that ABA’s Marketplace is unmatched as the motorcoach, travel and tourism industry’s premier trade show,” said ABA President/CEO Peter Pantuso. “Attendees wrote millions of dollars’ worth of business on the Marketplace business floor, and more business is in the pipeline.”
The ABA’s 2015 Marketplace will be held January 10 to 13, 2015 in downtown St. Louis in the America’s Center Convention Complex.
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