METRO Magazine Logo
MenuMENU
SearchSEARCH

Bay Area 'Clipper' card hits 1M Cubic smart cards

Participating operators include BART, San Francisco Muni, AC Transit, CalTrain, SamTrans, Santa Clara VTA and the Golden Gate Bus and Ferry system.

January 19, 2012
1 min to read


The Bay Area-based Metropolitan Transit Commission (MTC) surpassed one million active "Clipper" cards in circulation just 18 months after rebranding the card from TransLink to Clipper, making the contactless smart card fare collection system one of the fastest growing in the U.S. transit industry. Cubic Transportation Systems, a subsidiary of San Diego-based Cubic Corp., delivered and operates the Clipper system.

Clipper is a regional fare collection system that utilizes the Clipper smart card for customers to add value to and pay their fares with one card on any of the regional services now linked via the Clipper system. Participating operators include the Bay Area Rapid Transit District, San Francisco Muni, AC Transit, CalTrain, SamTrans, Santa Clara Valley Transportation Authority and the Golden Gate Bus and Ferry system.

Ad Loading...

MTC credited the increasing number of participating transit operators as well as their collective customer education efforts for driving the growth, up 142% from the prior year.

In 2009, Cubic took over the contract for the original TransLink regional fare collection system, and in less than a year, helped MTC launch the new Clipper system. Cubic operates the customer call center, Clipper Card fulfillment and distribution, technical help desk, the retail merchant network, and the transit benefits system for employer/employee management of transit subsidies.

More Bus

An ENC bus being manufactured in its facility.
Busby StaffJune 10, 2026

ENC to Deliver Three Clean Diesel Buses to Canada's York Region Transit

Since 2005, City View and ENC have supplied nearly 90 E-Z Rider II buses to YRT.

Read More →
Frontrunner's new facility in Billerica, Massachusetts.
Busby StaffJune 8, 2026

Frontrunner Bus Group Expands with New Massachusetts Headquarters

The significantly larger facility will provide the infrastructure needed to support the company’s growing workforce, advanced technologies, and expanding product line.

Read More →
New MobilityJune 5, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →
Ad Loading...
A maintenance person with a tablet.
ManagementJune 5, 2026

Reinventing Fleet Maintenance with Real-time Visibility and AI

Transit leaders need to know what needs fixing, where to look, who is responsible, when work is completed, and what it costs without having to chase information across disconnected systems.

Read More →
SamTrans planning for ballot measure
Managementby StaffJune 4, 2026

SamTrans Sets Priorities for Potential Connect Bay Area Revenue

The board-approved framework allocates future funding to maintaining service, rider improvements, equity initiatives, and infrastructure repairs.

Read More →
World Cup Crowds Will Test Transit Systems
ManagementJune 3, 2026

When Routine Fails: How Public Transit Must Adapt for the World Cup

The 2026 FIFA World Cup will test transit agencies’ ability to manage unpredictable travel patterns, making real-time data and operational flexibility critical to moving millions of visitors efficiently.

Read More →
Ad Loading...
Bus Roadeo at APTA Mobility 2026
Busby Staff and News ReportsJune 1, 2026

Photo Highlights from APTA's 2026 Mobility Conference

The photo gallery captures scenes from the conference, including the International Bus Roadeo, exhibit hall activities, the Bus Showcase, and much more.

Read More →
Managementby StaffJune 1, 2026

Chicago's NITA Act Moves Into Next Phase as Service Improvements Begin

Rider-focused improvements will begin rolling out across the system immediately as CTA, Metra, and Pace increase service this summer in the six-county region.

Read More →
A SEPTA bus going down the road
Managementby StaffJune 1, 2026

Philadelphia's SEPTA Approves Annual Transit Service Plan

Between 2021 and 2024, SEPTA held more than 200 public meetings — including 144 in-person sessions — throughout the SEPTA service region.

Read More →
Ad Loading...
frontrunner bus image
SponsoredJune 1, 2026

Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare

As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.

Read More →