Cincinnati Metro unveiled the first of its newly designed bus stop signs, launching a countywide effort to replace 3,700 signs across Hamilton County over the next 24 months. The project updates an aging signage system as part of Metro’s Reinventing Metro plan.

Metro collaborated with operators, riders, and design students and faculty from the University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP) to improve the look and functionality of the signage. The updated design aims to improve readability and consistency across the system.

Updated Signage and Rider Information

The new signs feature larger route numbers, a simplified layout, and improved color contrast and reflective materials for visibility in both daytime and nighttime conditions. Each sign includes a QR code linking riders to schedules and trip planning tools.

At select stops, digital signage will provide real-time information on upcoming service.

“These new signs represent a step forward in how we communicate with our riders,” said Brandy Jones, Metro chief communications and marketing officer. “They are designed to be clear and easy to understand, helping riders navigate the system.”

Broader System Improvements

Funded in part by federal transportation funding, including support from U.S. Rep. Greg Landsman, the project also includes installation of 400 new benches and 200 new shelters across Hamilton County.

Metro marked the first installation with remarks from agency leaders, local officials, and DAAP representatives, highlighting the investment in systemwide infrastructure improvements.