METRO Magazine Logo
MenuMENU
SearchSEARCH

Daimler Buses to assume sales of Setra motorcoach product

In taking over the sales and distribution of Setra, Daimler said it is making a clear statement to the U.S. and Canadian bus markets.

December 18, 2019
Daimler Buses to assume sales of Setra motorcoach product

Beginning in July 2018, the REV Group had been responsible for the sales and servicing of the Setra product.

Setra

1 min to read


Beginning in July 2018, the REV Group had been responsible for the sales and servicing of the Setra product. Setra

In line with the restructuring of its touring coach business in the U.S. and Canada, Daimler and the REV Group have agreed to move the sales business into an independent business unit within the Daimler Group.

Beginning in July 2018, the REV Group had been responsible for the sales and servicing of the Setra product, succeeding coach manufacturer Motor Coach Industries as Daimler Buses’ general distributor in North America.

Ad Loading...

In taking over the sales and distribution of Setra, Daimler said it is making a clear statement to the U.S. and Canadian bus markets, adding that it wants this move to “make the most of the opportunities which the North American touring coach market has to offer.”

More Motorcoach

A photo of a Parsons & Sons Transportation motorcoach
Motorcoachby Alex RomanFebruary 26, 2026

How a Family-Run Company Built One of Atlantic Canada’s Most Trusted Transportation Providers

Family-run Newfoundland-based operator earns top honors with unwavering commitment to safety, innovation, and community.

Read More →
Photo of Daimler Coaches North America President/CEO Dietrich Mueller
Motorcoachby Alex RomanFebruary 20, 2026

Daimler Coaches North America President/CEO Discusses New US Facility and More

METRO’s Executive Editor Alex Roman spoke with Mueller about the opening event, the company’s progress since launching in late 2022, and the road ahead.

Read More →
Ribbon cutting at UMA Expo 2026
Motorcoachby Staff and News ReportsFebruary 17, 2026

Highlights: UMA Expo 2026 Hits Alabama

One of the motorcoach industry's largest events took place in February in Birmingham.

Read More →
Ad Loading...
A Parsons & Sons bus
Motorcoachby Staff and News ReportsFebruary 12, 2026

Parsons & Sons Named METRO’s 2026 Motorcoach Operator of the Year

METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.

Read More →
An overhead shot of Daimler Coaches North America's Jacksonville headquarters.
Motorcoachby StaffFebruary 12, 2026

Daimler Coaches North America Opens U.S. headquarters in Jacksonville, Florida

The new facility, spanning more than 43,000 square feet, includes pre-delivery inspection, a large repair, maintenance, and service center, an administrative building, and a dedicated training and delivery center for customers and service partners.

Read More →
A 2026 Van Hool that will be displayed at UMA Expo.
Motorcoachby StaffFebruary 6, 2026

ABC Companies to Debut 2026 Van Hool CX45, Design Lab at UMA EXPO 2026

The company will feature a fully equipped 2026 Van Hool CX45 alongside an interactive virtual showroom highlighting the company’s latest vehicle, service, parts, and support solutions.

Read More →
Ad Loading...
ABA chart on New and pre-woned Total Sales, 2023-2025
Motorcoachby Staff and News ReportsFebruary 5, 2026

Report: Motorcoach Market Sustains Post-Recovery Growth With Sales Above 2K Units

The survey, produced by the ABA’s research arm, the American Bus Association Foundation, reports quarterly on data collected from surveys of major motorcoach manufacturers that sell vehicles in the US and Canada.

Read More →
Anchor Transportation motorcoaches
Motorcoachby Alex RomanFebruary 5, 2026

Built on People, Powered by Purpose: Anchor Transportation’s Path to Operational Excellence

Driven by a people-first culture and data-driven innovation, Anchor Transportation has built a safety-focused, values-led operation that continues to redefine excellence in the motorcoach industry.

Read More →
Motorcoach on the road.
Motorcoachby Staff and News ReportsFebruary 3, 2026

EPA Further Addresses Diesel Exhaust Fluid Issues Affecting Motorcoach Operators, Trucking

US Environmental Protection Agency Administrator Lee Zeldin announced that the EPA is seeking information from major diesel engine manufacturers on critical data on DEF system failures.

Read More →
Ad Loading...
SponsoredJanuary 22, 2026

5 Costly Myths About Paratransit Vehicles

What agencies often overlook when selecting vehicles.

Read More →