Daimler sets revenue record, showcases Setra S 6

Despite the record revenue increase, company said motorcoach sales numbers were not yet available.

January 27, 2009

Daimler sets revenue record, showcases Setra S 6 — Daimler Buses President/CEO Andreas Strecker speaks at a UMA Expo press conference in front of a Setra S 6.

1 min to read

Daimler Buses North America brought a vintage Setra S 6, which originally made its debut at the 1955 Geneva Motor Show, to help celebrate its 25th year in North America at the UMA Expo in Orlando, Fla.

During a press conference, President/CEO Andreas Strecker and Chief Commercial Officer Pat Scully gave a company update for 2008, which included a 16 percent increase in revenue – a new record – and 10 percent increase in transit sales, as well as a doubling in Sprinter shuttle sales.

Motorcoach numbers were not yet available, according to Scully, who added that like the industry, sales came to a screeching halt around the fourth quarter of 2008. Scully also said, though, that the company is optimistic that the motorcoach numbers will still be good and 2009 will be a fruitful year for the company.

Topics:Setra Motorcoach

More Motorcoach

ADA Compliant Transit: Easier, More Dignified Travel for Every Passenger

Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.

Photo of disaster in neighborhood near a highway

Security and Safety•by Alex Roman•April 30, 2026

How the Motorcoach Industry Supports Disaster Response and National Preparedness

Fred Ferguson, president and CEO of the American Bus Association (ABA), discussed how the industry prepares for emergencies, the growing recognition of motorcoaches as critical infrastructure, and steps operators can take to strengthen disaster readiness.