METRO Magazine Logo
MenuMENU
SearchSEARCH

Denver's RTD sees customer, community survey improvements

In August, customers were asked to complete the intercept survey and provide their feedback while riding RTD’s buses and trains, and the results were shared during the RTD board’s Performance Committee meeting.

October 8, 2024
Denver's RTD sees customer, community survey improvements

Customers who use RTD’s bus or rail services rated the frequency of routes as being slightly more important overall when compared with feedback provided in the 2023 survey. 

Photo: Denver RTD

4 min to read


For the fourth consecutive year, Denver’s Regional Transportation District (RTD) commissioned a comprehensive survey of customers and the community to better understand the agency’s strengths and identify opportunities for improvement, with the agency seeing positive trends. 

In August, customers were asked to complete the intercept survey and provide their feedback while riding RTD’s buses and trains, and the results were shared during the RTD board’s Performance Committee meeting. 

Ad Loading...

The agency also conducted its annual survey in June and July to gather feedback from individuals who use RTD’s paratransit services, as well as a separate survey to garner overall community feedback. 

Bus and Rail Surveys 

Customer feedback was obtained via intercept surveys across a sampling of individuals using all bus routes and rail lines throughout the agency’s service area. 

In total, survey respondents used either bus (75%) or rail services (74%) three or more days a week, with 56% of customers using RTD services to commute to and from work. 

Findings indicate that 68% of bus customers and 63% of rail customers are “satisfied” or “very satisfied” with RTD services, a decrease from 76% and 78%, respectively, in 2023. 

Notably, the survey period coincided with the end of the first phase of RTD’s Downtown Rail Reconstruction Project and followed several months of light rail service delays and speed restrictions due to the agency’s preventive maintenance and state of good repair efforts. 

Ad Loading...

Approximately half of bus customers and a majority of light rail and commuter rail customers reported being impacted by RTD’s maintenance efforts. 

In spite of the maintenance projects, RTD’s bus customers are 10% more satisfied and rail customers 2% more satisfied with transit services when compared to the national average. National averages were provided by RTD’s third-party survey consultant. 

Net Promoter Scores 

The surveys also provided RTD with Net Promoter Scores (NPS) for bus, rail, and paratransit customers and community members. 

NPS is an indication for how likely someone is to recommend the agency’s services to a friend or neighbor. Scores are measured on a scale of 0-10 and are calculated by subtracting detractors from promoters. 

RTD’s NPS scores for bus and rail increased slightly overall in 2024. Compared to 2023, RTD’s NPS score for bus increased by six points and increased 10 points for light rail services. 

Ad Loading...

Both scores remain above zero, meaning that RTD has more promoters in the community than detractors. RTD’s combined score of 13 is higher than the national average (-17) for transit services. 

RTD Safety

RTD customers also rated operators higher than the national average for safe vehicle operation, with 83% of bus customers giving high marks to the frontline employees

In total, 85% of light rail and commuter rail customers also indicated that the trains are safely operated. Nationally, 70% of bus and 75% of rail customers indicate that their vehicles are operated safely. 

“These survey results continue to illustrate the tremendous value RTD delivers to the communities the agency serves,” said GM/CEO Debra A. Johnson said. “And while I am also encouraged to see that RTD is leading the way across a myriad of factors compared to national averages, the agency has no intention to rest on its laurels as we collectively strive for continuous improvement in order to make lives better through connections.” 

Other survey highlights include 87% of bus customers and 85% of rail customers indicating that the agency’s services provide value to the community, compared to 69% and 72%, respectively, for the national average. 

Ad Loading...

Customers who use RTD’s bus or rail services rated the frequency of routes as being slightly more important overall when compared with feedback provided in the 2023 survey. 

A Look at RTD’s Paratransit 

RTD also conducted a customer survey between June 18 and July 19 for registered, eligible individuals who specifically use the agency’s paratransit services. Paratransit customers were contacted via text message, email, and mail for survey distributions. 

Overall satisfaction for paratransit services improved from 2023, with 80% of respondents reporting they are “satisfied” or “very satisfied” with Access-a-Ride and the percentage of “dissatisfied” and “very dissatisfied” Access-a-Ride customers decreased to 5% in 2024, down from 13% in 2023. 

RTD’s NPS for paratransit services also increased 39 points, moving from 20 to 59. Almost half of paratransit customers use the ADA service for medical appointments. 

Value in the Community

In addition to gathering feedback via customer intercept surveys in August 2024, separate mail surveys solicited input from households across RTD’s service area. Community surveys were mailed to a random sample of USPS addresses throughout the eight-county district with feedback collected in June and July. 

Ad Loading...

Highlights from the community survey indicated 86% of respondents believe that RTD provides value to the region, up from 84% in 2023. RTD’s Community NPS also increased 22 points year over year. 

All surveys were conducted in English and Spanish, with language assistance available in an additional 20 languages, as well as assistance for customers who are blind or visually impaired. 

All surveys were administered to a target sample of the population to ensure they were statistically valid and representative of customers and the community. 

More Management

2026 LITLA Class
Managementby StaffFebruary 16, 2026

LIT Announces the 2026 Leadership Academy Class

Curated and facilitated by transportation industry leaders, LITLA provides a high-quality, structured learning experience that combines theoretical knowledge, professional networking, and practical leadership application.

Read More →
Cover photo for METROspectives with WSP USA's Inez Evans Benson
Managementby Alex RomanFebruary 16, 2026

Inez Evans-Benson on Leadership and the Future of Transportation

Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.

Read More →
Portrait of Joshua Schank, Ph.D., alongside the ACES Mobility Coalition logo.
Managementby StaffFebruary 16, 2026

ACES Mobility Coalition Selects Joshua Schank as New Executive Director

Veteran transportation innovator to lead coalition as it pushes nationwide expansion of shared autonomous mobility.

Read More →
Ad Loading...
A Parsons & Sons bus
Motorcoachby Staff and News ReportsFebruary 12, 2026

Parsons & Sons Named METRO’s 2026 Motorcoach Operator of the Year

METRO Executive Editor Alex Roman presented the award to the operation’s President/CEO Scott Parsons at the United Motorcoach Association’s EXPO in Birmingham, Alabama.

Read More →
The ONE Transit Board wearing newly branded hats.
Managementby StaffFebruary 12, 2026

Central Oklahoma RTA Approves New Name, Branding

The brand strategy was developed based on input from RTA board members, staff, and stakeholders, along with secondary research conducted over a months-long process.

Read More →
Fans riding VTA for Super Bowl LX.
Managementby StaffFebruary 10, 2026

VTA Delivers Record Super Bowl LX Ridership

In close coordination with regional partners including Caltrain and BART, the agency ensured convenient interagency connections and seamless transfers for game-day passengers.

Read More →
Ad Loading...
A BART railcar
ManagementFebruary 9, 2026

BART Details Contingency Plans Without Funding

Because rail has high fixed costs and low marginal savings, it is impossible to close the projected FY27 $376M deficit with service cuts and fare increases alone, said agency officials.

Read More →
A picture of C-TRAN's electric bus.
Managementby StaffFebruary 6, 2026

C-TRAN Sees Fourth Consecutive Year of Ridership Growth

The total ridership includes all fixed-route bus service, C-VAN paratransit service, The Current, Vanpool, and special event service. Almost all individual routes saw year-over-year increases from 2024 to 2025.

Read More →
A woman pushes a man in a wheelchair on a rail platform.
Managementby Elora HaynesFebruary 5, 2026

Free Rides, Civil Rights, and the Legacy of Rosa Parks in 2026

Transit agencies across the U.S. commemorated Transit Equity Day with zero fares and a renewed focus on access and equity.

Read More →
Ad Loading...
Rendering of Sound Transit's Renton Transit Center
Busby StaffFebruary 5, 2026

Seattle’s Sound Transit Breaks Ground on New Transit Center

The Renton Transit Center project will relocate and rebuild the Renton Transit Center to better serve the regional Stride S1 line, local King County Metro services, and the future RapidRide I Line.

Read More →