METRO Magazine Logo
MenuMENU
SearchSEARCH

Former Prevost VP, marketing and sales, Rochette, passes away

Rochette was with Prevost from 1984 until his retirement in 2005 and was instrumental in building Prevost’s reputation in the industry as a world class leader. Through successful product introductions to the development of entirely new markets in the conversion market, he helped lead Prevost to new horizons, according to the company.

December 16, 2014
1 min to read


The Prevost family extends its heartfelt condolences to the family of former VP of Marketing & Sales, Michael Rochette, who passed away on December 4, 2014 at the Laval Hospital in Quebec. Rochette, the husband of Johanne Lord and son of  Mary Christine Murphy and the late Raymond Rochette, was 71 years old.

Rochette was with Prevost from 1984 until his retirement in 2005 and was instrumental in building Prevost’s reputation in the industry as a world class leader. Through successful product introductions to the development of entirely new markets in the conversion market, he helped lead Prevost to new horizons, according to a company statement.

Ad Loading...

He is survived by his wife Johanne, children Barbra (Charles Chartier), Susan (James Fequet), Laurie (Jonathan Burns); his grandchildren Daphne, Maggie; and his sisters, Mary (Livio Paronuzzi), Leanne (Michael Jeffrey), Fire Marion Mercier and several nieces and nephews. The family will receive condolences on Saturday, Dec. 20, 2014 from 2:00 p.m. to 4:00 p.m. The Funeral Liturgy will be celebrated at the funeral home on this same day at 4:00 p.m. In lieu of flowers, donations can be made to the Canadian Cancer Society.

More Motorcoach

An ABC motorcoach on the road.
Motorcoach•by Alex Roman•November 1, 2026

Financing, Fleet Replacement Require a More Strategic Approach

Executives from ABC Companies and MCI discuss how rising costs, changing market conditions, and post-pandemic challenges are prompting motorcoach operators to rethink financing strategies, fleet replacement cycles, and long-term planning.

Read More →
College students boarding a Master's Transportation Bus
Motorcoach•by Alex Roman•October 23, 2026

Rethinking the Road: Transportation Challenges for Smaller College Athletics

Smaller college athletic programs are rethinking fleet strategies as rising costs, driver shortages, and longer travel distances put new pressure on transportation budgets.

Read More →
Turning Transportation Challenges into Opportunities
Management•by Alex Roman•October 22, 2026

Brian Dickson on Building Stronger, More Resilient Transportation Organizations

Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.

Read More →
Ad Loading...
ABC Companies President and CEO Roman Cornell
Bus•by Alex Roman•October 21, 2026

Roman Cornell on ABC Companies’ Evolution and the Future of Passenger Transportation

The company’s CEO discusses carrying forward a third-generation family legacy, ABC’s continued evolution in passenger transportation, support for increasingly complex fleets, and how technology and continued investment could help operators improve uptime.

Read More →
Management•September 24, 2026

From Surviving to Thriving: Building Stronger Transportation Organizations

Bus Business Consultants founder Brian Dickson shares lessons on leadership, organizational health, and creating options for long-term success in a changing transportation industry.

Read More →
Cover of ABAF's Canadian Motorcoach Report
Motorcoach•by Alex Roman•September 22, 2026

Report: Canadian Motorcoach Industry Generates $4.4B in Economic Impact

The 2025 Motorcoach Economic Impact Report finds motorcoach travel supported nearly 25,000 jobs and generated $980 million in federal, provincial, and local taxes.

Read More →
Ad Loading...
Prevost's Elk Grove Village, Illinois Service Center
Motorcoach•by Staff and News Reports•September 18, 2026

Prevost Opens Expanded Chicago-Area Service Center

The $8.1 million Elk Grove Village investment nearly triples facility space while adding service capacity, parts storage, and customer amenities.

Read More →
Third Generation Joins Dan Dipert Coaches Leadership Team
Management•by Alex Roman•September 17, 2026

People Movement: Dan Dipert Coaches Adds Third-Generation Leader, Keolis Names New Valley Metro VP/GM, and More

In this edition, we also cover recent appointments and announcements at the Wabtec, SilverRide, HNTB, and more, showcasing the individuals helping to shape the future of transportation.

Read More →
AAAHI receiving METRO's Innovative Operator of the Year Award
Motorcoach•by Alex Roman•September 16, 2026

METRO Opens Submissions for 2026 Motorcoach Awards

Nominations are now being accepted for METRO Magazine’s Operator of the Year and Innovative Operator of the Year awards.

Read More →
Ad Loading...
Rendering of an Alstom train in a VIA Rail Station
Technology•by Alex Roman•September 10, 2026

Biz Briefs: Alstom Lands Canadian Contract, LYT to Supply California TSP, and More

In METRO's latest installment, we take a look at recent news from Complete Coach Works, Beep, FlixBus, and more partnerships making headlines across the transportation sector.

Read More →