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Frequent flyer-type app rewards users of alternative transportation

The points earned using the new app from Miles can be redeemed for goods such as Starbucks coffee or a gift card from Amazon.

July 26, 2018
Frequent flyer-type app rewards users of alternative transportation

Cities and companies can work with Miles to engage users of the app.

CATS

1 min to read


Cities and companies can work with Miles to engage users of the app. CATS

SAN JOSE, Calif. — A Silicon Valley-based company called Miles launched a frequent flyer-type app that cities could use to reward users for walking, running, biking, using ride-hailing services and accessing public transportation, Green Biz reports.

The points earned for using alternative forms of transportation can be redeemed for goods such as a cup of coffee from Starbucks or a gift card from Amazon. Cities and companies can work with Miles to engage users of the app.

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The first region that Miles is working with is the Contra Costa Transportation Authority in the San Francisco Bay Area. The agency and company hope that rewards, such as a free trip on public transit, can users the nudge they may need to take alternative and more sustainable modes of transportation as well as trips during off-peak hours, according to the report. For the full story, click here.


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