Flix North America Inc., the parent company of FlixBus and Greyhound, named Rodney Surber as its new COO of Greyhound.

Surber, who has been with Greyhound for nearly 30 years, will report to Kadir “Kai” Boysan, CEO of Flix North America.

Surber’s Greyhound Background

During his three decades with Greyhound, Surber has held various leadership roles, most recently serving as VP, operations.

In his new role, he will be the top senior leader for the brand, overseeing bus operations, customer service operations, and maintenance and engineering.

“Rodney is a high-impact leader with deep operational expertise and extensive knowledge of Greyhound, making him the ideal choice to guide this iconic brand through the next phase of transformation and growth,” said Boysan. “Since joining the Flix family in 2021, Greyhound has achieved significant operational improvements through our investments in technology, fleet, and service quality. Rodney’s leadership will be essential in advancing the business further and positioning Greyhound to seize new opportunities for growth in the evolving long-distance travel landscape.”

Enhancing Greyhound Operations

Surber’s appointment is part of a suite of measures designed to further enhance operations across Greyhound, including refining the regional structure of Greyhound’s field operations and centralizing customer service for both Greyhound and FlixBus under a single management team to ensure a consistent experience for customers nationwide.

 As a member of the unified Flix network, Greyhound now provides a modernized onboard experience, streamlined booking process, and improved customer service.

Together, Greyhound and FlixBus, through its trusted partners, offer passengers the most extensive coast-to-coast network of intercity bus routes, delivering affordable and sustainable transportation to over 1,800 destinations across North America.