High-tech vet named new Proterra CLO/head of gov. relations
JoAnn Covington's role with the transportation manufacturer will involve creating new business models that allow for greater adoption of heavy-duty electric transit vehicles throughout North America.
Prior to working at Proterra, Covington worked at Rocket Fuel Inc. and Electronic Arts' Maxis Label. Photo courtesy of Proterra.
1 min to read
Prior to working at Proterra, Covington worked at Rocket Fuel Inc. and Electronic Arts' Maxis Label. Photo courtesy of Proterra.
Proterra announced that JoAnn Covington will serve as chief legal officer and head of government relations Wednesday.
Covington's role with the transportation manufacturer will involve creating new business models that allow for greater adoption of heavy-duty electric transit vehicles throughout North America. She will also grow Proterra's commercial leasing program for battery-electric transit vehicles.
Ad Loading...
Covington has a background in high-tech legal consultation, intellectual property, and strategic policy development. She has worked as a consultant in private and public sectors. Covington worked as the senior VP and general counsel at Rocket Fuel Inc., an advertising and marketing firm geared toward artificial intelligence. Prior to her tenure at Rocket Fuel Inc., she served as division counsel for video game company Electronic Arts' Maxis Label.
The Silicon Valley Business Journal and San Francisco Business Times awarded Covington with the Corporate Counsel Award for General Counsel for a Public Company in 2015. In 2016, the National Diversity Counsel named Covington on of the Top 50 Most Powerful Women in Technology.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.