INIT Innovations in Transportation Inc. has acquired a 27.5% stake in Bytemark Inc., a provider of mobile ticketing technologies in the transit industry.
Bytemark, located in New York, with additional offices in the UK, Canada, India and Australia, has developed a patent-protected technology that powers a mobile ticketing platform for transit. The platform offers anintegrated mobile commerce experience.
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The Bytemark Platform is a suite of smartphone apps, point-of-sale plugins and open APIs providing transit agencies the ability to meet the needs of today’s passengers. INIT’s investment will help expand their technology offerings, thereby allowing them to continue to deliver solutions to the transit industry and passengers.
Currently, Bytemark is participating in opportunities for major projects in Europe, North America, the Middle East, and East Asia. The acquisition allows the companies to continue their ongoing collaboration and expand their offerings in the growing mobile market.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.