Megabus, Coach USA implementing GreenRoad system
The operations are targeting a 3% reduction in fuel consumption using the technology, which is being rolled out on its fleet of 2,400 buses. This initiative follows a successful pilot program in the UK in which a 3% improvement in fuel efficiency was achieved across UK bus operations.


Beginning this month, 3,200 megabus.com and Coach USA drivers will start using the GreenRoad system to help reduce fuel consumption and carbon emissions, improve customer comfort and cut the risk of accidents.
Megabus.com and Coach USA are targeting a 3% reduction in fuel consumption using the technology, which is being rolled out on its fleet of 2,400 buses. This initiative follows a successful pilot program in the UK in which a 3% improvement in fuel efficiency was achieved across UK bus operations.
“We have invested a lot of time and effort in implementing the GreenRoad system on our buses in an ongoing effort to reduce our impact on the environment,” said Dale Moser, CEO of Coach USA. “Safety is always our number one priority and this program will not only help to reduce the risk of accidents but will continue to provide a better, eco-friendly customer experience as well.”
A key element of the initiative will be a Green Driver incentive program giving employees the chance to earn “green points” for safe, efficient driving that are converted into financial benefits from a potential $1 million annual bonus pool.
RELATED:Report: Intercity Motorcoach Usage Continues to Rise
The GreenRoad Driver Behavior system uses a dashboard traffic lights-style system to provide drivers with real-time feedback on their driving style, including speed, braking, acceleration, lane-handling and turning. Driving decisions are responsible for 90% of all accidents and up to 33% of fuel spent, according to research by GreenRoad.
All Megabus.com and Coach USA drivers already undertake a Safe, Skilled and Fuel Efficient Driving training program as part of a Certificate of Professional Competence. The GreenRoad system incorporates online reporting, analysis and coaching to help drivers work with their managers to further improve their skills and decision-making for a safer and more pleasant experience for the customer.
Megabus.com and Coach USA also uses GreenRoad’s new engine idling solution to further improve fuel performance. It is able to focus on specific vehicles or trips to identify unnecessary idling based on agreed thresholds. The sophisticated system is able to differentiate this from unavoidable idling that occurs at traffic lights and junctions.
More Motorcoach

Bipartisan BUSES Act Seeks Changes to New York City's Bus Idling Enforcement Program
Backed by motorcoach operators, the legislation seeks to balance emissions goals with passenger safety by allowing limited idling for inspections, accessibility needs and extreme weather conditions.
Read More →METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility
From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.
Read More →
Reinventing Fleet Maintenance with Real-time Visibility and AI
Transit leaders need to know what needs fixing, where to look, who is responsible, when work is completed, and what it costs without having to chase information across disconnected systems.
Read More →
ABA's Ferguson Testifies in Support of BUSES Act, National Standards for Bus Operators
The BUSES Act would create a nationwide framework preventing state and local governments from enforcing bus idling restrictions of less than 15 minutes, a threshold consistent with existing Environmental Protection Agency guidance.
Read More →Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare
As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.
Read More →2026 METRO Buyer’s Guide & Directory
Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.
Read More →
ABA Foundation’s 2025 Motorcoach Census Highlights Industry Growth, 77K Jobs
Conducted annually by Tourism Economics, the study found that 1,769 companies operating 49,543 motorcoaches are based in the US, while 122 companies operating 1,425 motorcoaches are located in Canada.
Read More →
ENC Lands Additional 10-Bus Order From Academy Bus
The latest purchase brings Academy Bus’ AXESS fleet orders to 35 vehicles as ENC continues expanding its heavy-duty transit lineup.
Read More →
American Bus Association Files Lawsuit Against NYC Over Bus Idling Rules
The lawsuit, filed in the U.S. District Court for the Southern District of New York, challenges the City’s use of its Citizens Air Complaint program.
Read More →
Avoiding Mid-Season Breakdowns: A Fleet Readiness Q&A
John Hatman, COO of Master’s Transportation, breaks down the priorities, warning signs and common mistakes fleet managers should address now to stay ahead of summer demand.
Read More →