The operations are targeting a 3% reduction in fuel consumption using the technology, which is being rolled out on its fleet of 2,400 buses. This initiative follows a successful pilot program in the UK in which a 3% improvement in fuel efficiency was achieved across UK bus operations.
Beginning this month, 3,200 megabus.com and Coach USA drivers will start using the GreenRoad system to help reduce fuel consumption and carbon emissions, improve customer comfort and cut the risk of accidents.
Megabus.com and Coach USA are targeting a 3% reduction in fuel consumption using the technology, which is being rolled out on its fleet of 2,400 buses. This initiative follows a successful pilot program in the UK in which a 3% improvement in fuel efficiency was achieved across UK bus operations.
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“We have invested a lot of time and effort in implementing the GreenRoad system on our buses in an ongoing effort to reduce our impact on the environment,” said Dale Moser, CEO of Coach USA. “Safety is always our number one priority and this program will not only help to reduce the risk of accidents but will continue to provide a better, eco-friendly customer experience as well.”
A key element of the initiative will be a Green Driver incentive program giving employees the chance to earn “green points” for safe, efficient driving that are converted into financial benefits from a potential $1 million annual bonus pool.
The GreenRoad Driver Behavior system uses a dashboard traffic lights-style system to provide drivers with real-time feedback on their driving style, including speed, braking, acceleration, lane-handling and turning. Driving decisions are responsible for 90% of all accidents and up to 33% of fuel spent, according to research by GreenRoad.
All Megabus.com and Coach USA drivers already undertake a Safe, Skilled and Fuel Efficient Driving training program as part of a Certificate of Professional Competence. The GreenRoad system incorporates online reporting, analysis and coaching to help drivers work with their managers to further improve their skills and decision-making for a safer and more pleasant experience for the customer.
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Megabus.com and Coach USA also uses GreenRoad’s new engine idling solution to further improve fuel performance. It is able to focus on specific vehicles or trips to identify unnecessary idling based on agreed thresholds. The sophisticated system is able to differentiate this from unavoidable idling that occurs at traffic lights and junctions.
The Tidewater Current is the first east-to-west Virginia Breeze route, expanding access to key destinations including Virginia Beach, Norfolk, Newport News, Williamsburg, Richmond, Charlottesville, Staunton, and Harrisonburg.
As the American Bus Association marks its 100th year, a new ABA Foundation report highlights the Marketplace’s role as a key revenue engine for the bus and group travel industry.
As motorcoaches navigate increasingly congested urban corridors filled with pedestrians, cyclists, scooters, and distracted drivers, safety leaders across the industry are confronting a growing challenge: visibility.
In this edition of Biz Briefs, we highlight the latest developments shaping the future of mobility — from manufacturers and technology providers to transit agencies and motorcoach service operators.
A portion of this fleet investment was recently recognized during UMA EXPO 2026, where Croswell Bus Lines was presented with a commemorative $1.8 million check highlighting the company’s continued investment in its fleet and partnership with ABC.
