Starting this month, customers will be able to learn about the benefits of Navistar's MaxxForce brand engines with the launch of MaxxForce TV, an online channel devoted entirely to trucks and engines. The inaugural series, "Maxx IQ," is an informative game show hosted by Joe Elmore, host of the television show "Horsepower TV" on the Spike Network.
In each segment, Elmore tests the engine smarts of drivers at truck stops and other locations across the country for a chance to win cash and prizes. Online viewers are encouraged to play along to increase their own knowledge of MaxxForce products and hone their skills in case this traveling game show rolls into their town.
