METRO Magazine Logo
MenuMENU
SearchSEARCH

NICE, Masabi partner for mobile ticketing

Agency will become among the first U.S. bus transit system to offer smartphone ticketing to its customers, featuring smartphone payment apps for both iPhone and Android.

February 11, 2014
1 min to read


Garden City, N.Y.-based Nassau Inter-County Express (NICE) signed a pilot agreement with Masabi to bring smartphone ticketing to NICE bus riders.

NICE will become among the first U.S. bus transit system to offer smartphone ticketing to its customers, featuring smartphone payment apps for both iPhone and Android. NICE’s paratransit system, known as Able-Ride, will allow customers to use the same smartphone app to pay their fares.

Ad Loading...

With the new mobile ticketing system, riders will be able to purchase bus tickets at their convenience, and activate them as they board the vehicle. Upon boarding, riders will display to the operator a secure, visually verifiable ticket on their smartphones. For added security, mobile tickets will also feature scannable barcodes for occasional spot checks by NICE officials.

In future phases of the project, NICE may install hardware that allows riders to pay by scanning a barcode, or simply bringing their smart device in close proximity to a sensor.

With this new initiative, NICE will dramatically expand the ease and convenience with which its customers can buy bus tickets. It will also speed up the boarding process, according to the agency.

NICE is a public-private operating partnership between Nassau County and Veolia Transportation. Veolia manages all aspects of the transit system under contract to the county, effectively serving as the transit agency.

More Bus

AI Powers Bus Lane Enforcement
Technologyby Alex RomanAugust 12, 2026

LA Metro, City of West Hollywood, and Partners Advance Smarter Bus Lane Enforcement

The award-winning partnership combines AI-powered detection with human oversight to improve bus reliability, accessibility, and enforcement efficiency.

Read More →
PSTA employees clocking in.
Managementby Alex RomanAugust 10, 2026

PSTA Modernizes Workforce Management with Digital Bidding System

The award-winning Workforce Transit Modernization project replaced paper bidding with a transparent digital platform, cutting administrative effort while improving access for operators.

Read More →
A Community Transit Swift Green Line bus
Busby Staff and News ReportsAugust 7, 2026

Washington's Community Transit Sets Six-Year Roadmap for Growth, Expansion

Approved TDP targets more bus service, new mobility options, Swift BRT expansion, and a potential Everett Transit annexation.

Read More →
Ad Loading...
Managementby Alex RomanAugust 6, 2026

DART Customer Satisfaction Reaches Six-Year High

Overall satisfaction rose to 74.9%, while the agency’s Net Promoter Score reached a record 33.7.

Read More →
Innovative Solutions Awards: DART, Kuba Pay Launch Next-Gen Fare Payment
Technologyby Alex RomanAugust 5, 2026

How DART's GoPass Is Redefining Regional Mobility

Serving 14 transit agencies, GoPass simplifies multimodal travel by allowing riders to plan, pay for, and manage an entire trip through one app.

Read More →
An OCTA ZEB.
Technologyby Alex RomanJuly 31, 2026

Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
Ad Loading...
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
LA Metro at State of the Agency event.
Managementby Alex RomanJuly 23, 2026

LA Metro Marks Banner Year, Sets Ambitious Goals for New Fiscal Year

Incoming LA Metro Board Chair and Los Angeles Mayor Karen Bass joined outgoing Board Chair Fernando Dutra and LA Metro CEO Stephanie Wiggins to review accomplishments from fiscal year 2026, which included the opening of new rail extensions, advancement of major transit projects, expanded safety programs, and new rider amenities.

Read More →
Ad Loading...
Nathaniel P. Ford Sr., named President/CEO at DART
Managementby Alex RomanJuly 22, 2026

DART Taps Nathaniel P. Ford Sr. as Next President/CEO

Since 2012, Ford has served as the CEO of the Jacksonville Transportation Authority

Read More →