Omnitrans unveils new buses, brand

Two New Flyer Xcelsior 2012 40-foot transit buses on display were decked out with a bold new fleet design in bright green and blue. Twenty of the new buses will be deployed in coming weeks to replace retiring models.

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August 17, 2012

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San Bernardino, Calif.-based Omnitrans unveiled its new logo, slogan and fleet graphics at the transit agency’s main transfer center downtown.

“The colors symbolize our green earth and blue sky, reflecting Omnitrans’ commitment to the environment, and air quality in particular, with our 100 percent natural gas-powered fleet,” explained CEO/GM Milo Victoria. “But my favorite part of Omnitrans’ new look is our tagline: ‘Connecting our Community.’ This is our purpose: to connect all members of the community — from students, to mothers, to commuters, to persons with disabilities and senior citizens — with the places they need to go to live their lives as they choose.”

The new buses also feature three-capacity bike racks, an upgrade from the two-capacity racks on the existing fleet. Omnitrans transports over 300,000 bikes each year. To spotlight the new racks, Omnitrans held a “Rack and Roll” contest at the event. Contestants were timed loading a bike on to the rack.

Topics:branding New Flyer Omnitrans Bus

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