
SEATTLE — Starbucks just announced a broad partnership with ride-sharing company Lyft, including a plan to reward Lyft drivers and customers in the U.S. with My Starbucks Rewards “stars” that will count toward food and beverages at Starbucks stores, GeekWire reported.
The initiative, to be rolled out starting later this year, is the latest extension of the My Starbucks Rewards digital loyalty program to outside companies, following earlier deals announced by Starbucks with Spotify and the New York Times, the report said.











