The United Motorcoach Association announced it has chosen UBT (United Bus Technology) as the official technology partner for BusRates.com.
BusRates.com has long stood alone in the industry as a non-broker lead generation tool for charter bus operators in North America and has been owned by UMA since 2004.
"We are proud of the history of BusRates.com under the leadership of UMA" said UMA President/CEO Stacy Tetschner. "We have worked hard to keep it true to its mission of providing high quality quote requests from real consumers to operators in good standing. We are proud that, together with UMA, BusRates has helped keep these valuable leads out of the hands of brokers. We also realize that with the changing times online and changing technologies that we needed a partner who was, at their very core, a technology company. We are excited that we found that with UBT."
United Bus Technology, a technology company based in Virginia, hired Roxana Melgar as the new GM of BusRates.com.
As the American Bus Association marks its 100th year, a new ABA Foundation report highlights the Marketplace’s role as a key revenue engine for the bus and group travel industry.
As motorcoaches navigate increasingly congested urban corridors filled with pedestrians, cyclists, scooters, and distracted drivers, safety leaders across the industry are confronting a growing challenge: visibility.
In this edition of Biz Briefs, we highlight the latest developments shaping the future of mobility — from manufacturers and technology providers to transit agencies and motorcoach service operators.
A portion of this fleet investment was recently recognized during UMA EXPO 2026, where Croswell Bus Lines was presented with a commemorative $1.8 million check highlighting the company’s continued investment in its fleet and partnership with ABC.
Premiums remain elevated. Underwriting scrutiny is intense. And claims costs continue to rise at historic levels. Behind those numbers lies a complex mix of legal, medical, and cultural forces reshaping the commercial landscape.
The company said it has remained the most widely purchased model in the new coach market across the US and Canada, according to historical data from the Motorcoach Builders Survey conducted by the American Bus Association
A phased approach to technology, in-house capabilities, and workforce investment is helping transportation leaders break the reactive cycle and build more resilient, revenue-focused operations.