Wells Fargo Equipment Finance Inc.’s recent contribution to the Motorcoach Council — the second of two this year — will enable it to award 25 additional gift cards, each with a $50 value, to motorcoach operators who enroll in the Coach Vendor Parts Program this year.
In April of 2011, the Motorcoach Council teamed with founding partner, Wells Fargo Equipment Finance Inc., to create a new operator incentive program that rewards participants in the Council’s Coach Vendor Parts Program, a new funding mechanism for the campaign.
Participants in the Parts Program voluntarily contribute one half of one percent (.005) of their vehicle parts purchases through ABC Companies, Motor Coach Industries (MCI), Prevost and Setra to support the Council’s ongoing marketing efforts.
This program, along with the Council’s annual silent/live auction, campaign bus wraps and other fundraisers support the development of national campaign advertisements, public service announcements, and other key projects that target travelers and generate awareness of motorcoach transportation nationwide.
Entry into the Council’s Parts Program is nominal. Contribution levels are relative to fleet size and annual parts purchases. Operators with a fleet size between one and nine coaches contribute approximately $60 per year to the program. ABC, MCI and Prevost match operator contributions to provide additional support to the campaign.
