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Pulsar’s scope of work for Metra will include a customer segmentation study, market research, branding services, development of a strategic marketing plan and assistance implementing the plan.
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The ridership numbers reported to the Sound Transit Board mirror regional trends showing transit ridership has grown twice as fast as population over the past five years, according to the Puget Sound Regional Council.
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Trends include the shift to open payments and account-based solutions, tapping mobile applications and integrating equipment, and software to enhance customer service offerings.
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The plan, revised based on strong input from bus riders and the community, is expected to reverse a near-decade trend of declining ridership.
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During his tenure, Metro Transit launched light rail and streetcar service, several bus rapid transit lines, grew transit ridership by 44%, and rolled out the ORCA Card – much like TransLink’s Compass Card.
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Average weekday ridership on all three MARC lines is roughly 37,500 riders. The MARC III bi-level commuter railcars have been in service nearly 17 years.
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Highlighted in his report to the Board included fiscal stability with the creation of a Risk Allocation Matrix to deal with future operational deficits and optimization of Metro services and fare media in the coming years.
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The expansion of UNO’s popular MavRide program will provide bus access to more than 15,000 students and more than 3,000 faculty and staff.
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The 8,123 rides on Dec. 3 helped Metro Mobility record its busiest week on record, with an average daily ridership of 7,500.
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The new record day was one of five days in October when ridership exceeded the prior year’s record, and was one of 15 weekdays with ridership above six million.
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