The Chicago Transit Authority (CTA) has introduced a new, multi-faceted campaign, called “When You’re Ready, We’re Ready!” designed to welcome riders back to public transit.
The campaign will promote the affordability and convenience of the CTA, while also highlighting the agency’s safety and cleaning efforts.
“The CTA has provided essential transit for millions of riders throughout the pandemic,” said CTA President Dorval R. Carter Jr. “Now, as employees start returning to their offices and people feel more comfortable shopping, going out to restaurants, and gathering with others, we want to remind them that our system is a convenient and affordable way to travel throughout the city.”
Throughout the pandemic, the CTA carried most of the region’s transit riders, especially essential workers and those who relied on its buses and trains to get them to medical appointments, the grocery store, and other necessary trips. Currently, the CTA is carrying more than 500,000 riders each weekday, a number that continues to grow as the city reopens.
The “When You’re Ready, We’re Ready” campaign will build on the agency’s robust customer engagement and outreach initiatives. The campaign will include updated customer signage and in-system ads in rail stations and vehicles, direct customer communications, outreach tools for the business community, social media updates, new customer incentives and promotions, special events, and advertising and marketing efforts. Through these efforts, the CTA will provide key information on mask requirements, cleaning activities, service and technology investments, and other key initiatives to support riders returning to transit.
The CTA will gradually introduce a variety of components of the “When You’re Ready, We’re Ready” campaign over the coming weeks.