California's SamTrans Adopts Strategic Plan for Next Decade
The plan provides a comprehensive policy framework to shape SamTrans’ service priorities, operational strategies, and investments.

The planning process incorporated extensive input from both internal and external stakeholders, including SamTrans employees and the broader Peninsula community.
Photo: SamTrans
California’s San Mateo County Transit District (SamTrans) board approved a new strategic plan, “Moving San Mateo County," designed to guide major agency decisions through 2035.
The plan provides a comprehensive policy framework to shape SamTrans’ service priorities, operational strategies, and investments.
Plan Features
The plan also outlines SamTrans' roles as a workplace, an employer and a managing agency for other regional transportation entities, including Caltrain and the San Mateo County Transportation Authority (TA).
The plan focuses on four main areas:
Vision: The District provides an exceptional mobility experience for the people and communities in San Mateo County.
Mission: Working together to revolutionize mobility and create a more equitable and sustainable region.
Core Values:Equity, excellence, innovation, partnership, safety, and sustainability.
Goals: Deliver better mobility services, provide outstanding customer experience, become an employer of choice, lead responsibly, ensure effective management, and exercise collective efforts.
Trust the Process
The planning process incorporated extensive input from both internal and external stakeholders, including SamTrans employees and the broader Peninsula community.
Feedback was gathered through interviews, surveys, workshops, listening sessions, and community meetings.
The plan also reflects insights from recent District initiatives, including Reimagine SamTrans, the Bus Stop improvement Program, and multiple passenger surveys.
While the plan’s adoption does not immediately impact the District’s budget, some elements will require funding, which will be presented to the board during future budget cycles.
More Management

CATS Launches West Charlotte Microtransit Zone, Expands Transit Services
The new microtransit zone connects residents to key destinations as Charlotte Area Transit System rolls out the first phase of its 2055 Transit System Plan.
Read More →
VIA Bus Ridership Grows 10.1% Through August 2026
San Antonio's VIA Metropolitan Transit reported the highest bus ridership growth among major Texas transit systems. Federal Transit Administration data ranked it second among the nation's 50 largest transit systems.
Read More →
CSA Group Releases Climate Resilience Standard for Transit, Passenger Rail
Developed with support from the Standards Council of Canada, CSA D700 guides assessing climate-related risks and planning adaptation measures for transit and passenger rail systems.
Read More →ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust
ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.
Read More →
COTA Launches First Customer Experience Action Plan to Improve Transit Service
The new plan outlines improvements to service reliability, accessibility, communication, and the overall rider experience across Central Ohio's transit system.
Read More →
LA Metro September Ridership Climbs 3.9%, Led by Rail Growth
The agency recorded more than 27.2 million boardings, with rail ridership increasing 12.4% year over year and the D Line posting the largest gains.
Read More →
Utilimarc Launches SmartReplace to Optimize Fleet Replacement Decisions
AI-powered SmartReplace helps fleets prioritize vehicle replacements, model budget scenarios, and build more defensible long-term strategies.
Read More →
APTA Honors 2026 Award Winners, Hall of Fame Inductees at TRANSform & EXPO
Innovations in autonomous and zero-emission transportation, standout transit systems, and industry leadership took center stage among this year's honorees.
Read More →
7 Ways to Build a Better Transit Internship Program
Lessons from DRPA/PATCO’s approach to creating a meaningful internship experience—and developing the next generation of transportation professionals.
Read More →
Scenes from APTA TRANSform & EXPO 2026
Transit leaders, manufacturers, and industry professionals gathered in Chicago to explore new technologies, share ideas, and discuss the future of public transportation.
Read More →