Dallas Area Rapid Transit released its first Point B Strategic Plan Annual Report, highlighting several initiatives and significant system investments that are moving DART closer to being first-in-mind for mobility. 

Introduced in 2024, Point B serves as DART’s strategic guide for ensuring transit plays a more substantial role, as North Texas remains on track to become the third-largest region in the U.S. within the next decade, the agency said. 

The plan guides DART’s decisions around delivering best-in-class customer experiences, creating fantastic spaces in the communities we serve, and ensuring that all investments and service improvements move riders closer to the places that connect them to opportunity.

“Point B is more than a strategy; it is DART’s commitment to our riders and our region,” said DART President/CEO Nadine Lee. “We made a promise to be transparent to all our stakeholders about how we are working with our employees, for our customers, and in partnership with our communities and stakeholders to strengthen our system. This report not only delivers on that promise but also celebrates the work underway to deliver a transit system that is clean, safe, more connected, and ready for the future of North Texas.” 

Point B’s Strategic Goals

Point B includes six strategic goals: 

• Empowered Agency: Build a nimble organization that can act quickly and effectively by streamlining processes and empowering employees. 

• Culture of Contribution: Create a culture that aligns roles and responsibilities with the DART vision, deepens organizational trust, and encourages growth. 

• Quality Service: Deliver a quality customer experience defined by strong rider advocacy and built on professional pride and continuous improvement. 

• Seamless Mobility:Integrate mobility options to create a seamless travel experience defined by frequency and reliability, positioning DART as first in mind. 

• Fantastic Spaces: Create fantastic spaces that add value to our communities, enhance the rider experience, and foster a sustainable, thriving region. 

• Strategic Relationships: Position DART as a collaborative leader and recognized regional economic and mobility asset. 

Goals Leading to Milestones

In this first report, DART celebrates significant milestones advancing these goals, including: 

• Launched DART Transform, a 10-year $2.5 billion system modernization program. 

• Raised its Net Promoter Score — which measures customer satisfaction — by 40 points over the last three years. 

• Advanced a $110 million investment in security, cleanliness, and reliability projects. 

• Earned national recognition as the American Public Transportation Association awarded the agency a gold-level distinction through its Sustainability Commitment Program. 

• Celebrated the opening of the 26-mile Silver Line connecting seven cities from Plano to Dallas, Fort Worth International Airport. 

• Opened the Consolidated Dispatch Command Center, streamlining operations and enabling faster response to security and service issues. 

• Received the first of 476 new buses that begin phasing in across the service area by the end of 2025. 

• Advanced transit-oriented development with three projects in the development stage and three projects under construction. Developed customized area plans with service area cities to strengthen local mobility and support economic growth. 

Along with an average of 171,000 weekday passenger boardings and over 56 million trips provided, the Point B Strategic Plan Annual Report highlights just a fraction of the agency’s progress to help people and communities connect and flourish across North Texas.