When Barbara Cline began delivering Meals on Wheels in Spearfish, South Dakota, she didn't plan to lead one of the most expansive rural transit systems in the state. 

Through her work, she met seniors who couldn't reach meal sites, grocery stores, or medical appointments. She saw a more profound need within the elderly community and, with encouragement from her sister, a social worker, Cline decided to act. 

"I concluded that I could write a grant, ask for a used van, and provide a few rides to help people," Cline says.  

That decision, made over 30 years ago, grew into Prairie Hills Transit, which Cline is executive director — a lifeline serving riders of all ages across 16,500 square miles of western South Dakota. 

In 2020, Cline became only the second woman ever inducted into the South Dakota Transportation Hall of Honor, recognized for her "commitment, passion, and vision for rural transportation." What began as a small effort to help local seniors now connects entire communities across one of the largest service regions in the state. 

How One Van Sparked a Regional Network 

Cline's transportation career began in 1989 with the primary goal of filling a local gap. Her first project consisted of writing a grant, repurposing an old green healthcare company van given to her by her boss, and to start giving seniors rides. 

Initially Spearfish Senior Transportation, word spread quickly. Cline recalls parents seeing the van driving around town and reaching out on behalf of getting their children from daycare to school. 

"It seems I've never learned to say no," Cline says. "My team and I are committed to doing our best to help people." In hindsight, she notes that the older folks loved having the presence of kids on the bus and vice versa. 

As more towns and demographics reached out, Cline worked tirelessly to expand service. Today, Prairie Hills Transit operates dozens of vehicles, employs trained drivers and staff, and provides vital connection for residents in small towns and rural areas. 

Under Cline's leadership, the agency grew through collaboration and persistence.  

"The vision continued to evolve for over 30 years as other communities realized that transportation for unserved populations is a true lifeline for their residents," she says. Whether helping a patient reach a rehabilitation center or a student get to school, Cline believe transportation is a foundation for opportunity. 

Prairie Hills Transit's Propane-Powered Innovation 

Cline has also positioned Prairie Hills Transit as a leader in sustainable transit. Her latest initiative, transition to propane-fueled buses, combines environmental responsibility with cost savings.  

The agency built its own fueling station and proudly introduced the colorfully-wrapped fleet, which local communities have embraced. Even U.S. Senator John Thune stopped by to take a look. 

"When all the federal grants started offering no-emission or low-emission vehicles, we decided to apply for propane buses as well as building a fueling station on-site," Cline says. "We love the colorful wraps and the propane company wrapped three more vehicles at their expense." 

These efforts have helped reduce emissions while maintaining reliability across long rural routes, especially since Cline defines transportation as a crucial connector for healthcare and employment, particularly in rural America. 

"The need for quality transportation in the healthcare clinics, hospitals and rehab has exploded," she says. Her team continues to form new partnerships to provide same-day and long-distance trips, filling a critical gap for residents who would otherwise struggle to reach essential services. 

One example is a medical trip the agency made once a day, Monday through Friday, to Rapid City, about 50 miles away. An increasing number of riders were requesting trips, so Prairie Hills Transit expanded the route to twice per day, which accommodated more people and lessened time spent in the city for day travelers. 

"We never have limitations," Cline says. "We look at them as opportunities. Sometimes we'll tell people that isn't something we can do for you this week or this month but keep checking back with us because if enough people let us know that there's a need, we'll try to revise some schedules." 

Navigating Challenges and Leading by Example 

Being a woman in a male-dominated field has not deterred Cline. Growing up on a ranch as her father's only child left at home, she learned how to do everything "the boys knew how to do." That upbringing shaped her confidence and leadership style. 

"Respect and integrity made you an equal to men and women," she says. When addressing large groups or testifying alongside male peers, she reminders herself that her experience and perspective are just as valuable, sometimes even more. 

She also sees parallels between gender equality and the disparities between rural and urban transit systems. 

"The comparison is just as challenging between rural transportation and urban transportation," Cline says, emphasizing the need for continued advocacy and investment in underserved communities. 

Cline's Influence on the Next Generation 

Through her 36-year career, Cline has mentored many emerging leaders, both men and women, through local and national organizations. She has served twice as president of the Community Transportation Association of America (CTAA) and once as president of the National Rural Transit Assistance Program (RTAP). 

"I continue to see women attain significant leadership roles," she says. "Recognition of these achievements has come a long way. For myself and many others, participation and leadership in national panels, associations and organizations lift the level of female recognition." 

Mentorship, she adds, has been essential to her own success. "A good leader is always willing to help," Cline says. "I've been well mentored, and I'm currently passing along what I've learned to young women in transportation." 

After more than three decades, Cline remains energized by Prairie Hills Transit's mission. Her vision continues to shape the future of mobility in western South Dakota. 

"If you love what you do and you make a difference," she says, "you've chosen a great career."