The Los Angeles County Metropolitan Transportation Authority (Metro) debuted a new electronic LED advertising display on the Metro Red Line subway in May, the first such system in North America.
L.A. Metro debuts digital subway advertising
First system in North America.
by Metro Staff
June 26, 20081 min to read
The two-year pilot project installed and operated by Sidetrack Technologies Inc., will display 15-second advertisements visible to passengers on northbound trains between the Hollywood/Highland and Universal City stations. Advertisers are expected to include film, television shows, retailers and other national advertisers.
The project will generate at least $240,000 per year in additional rail operating revenues for Metro. All fabrication, installation and maintenance costs are borne by Sidetrack Technologies.
The LED system is composed of 360 digital strips that light up at timed intervals as the train passes the subway wall, blending together to form a smooth-flowing video presentation. The system will be controlled remotely via Internet from Sidetrack’s headquarters in Winnipeg, Canada. It has the capability to rotate ads and show different ads at certain times of the day or specific ads for passengers going in different directions.
The test ad featured a preview of the Warner Brothers movie “Speed Racer.” Digital tunnel advertising displays have been installed in other international cities, including London, Singapore and Beijing.
Topics:Management
Subscribe to Our Newsletter
More Management
Arrowhead Transit Rolls Out Rider App to Modernize Rural Service
The new mobile booking platform and backend system aim to streamline operations, improve communication, and better serve riders across a 20,000-square-mile region.
Read More →
Denver RTD Transit Police launch Bus and Rail Impact Team
BRIT patrols are over and above those already occurring within the district. For example, the agency experienced three copper wire thefts along the G Line in April, followed by others later in the month and in early May.
Read More →
Terrel Smith Launches New TransitOne Venture, Focuses on Building Relationships
The company partners with manufacturers such as Kiel Seating, Camira Fabric, and TSI Video, focusing on areas that directly impact both passenger experience and operational performance.
Read More →
New Accessibility Upgrades Open at Harlem Subway Station
A new ADA-compliant ramp and station upgrades improve access, enhance the rider experience, and deliver millions in cost savings for the MTA.
Read More →
Iowa's DART Taps New CEO
Erin Hockman will officially assume the role on May 7, as current CEO Amanda Wanke departs to take a leadership position with Metro Transit in the Twin Cities.
Read More →
Caltrain Survey Shows Record-High Rider Approval
The survey showed that commute trips still make up the majority of ridership, with most riders boarding 2 to 3 days a week, reflecting hybrid work schedules. Two-thirds of Caltrain riders have access to a car, while 37% of Caltrain riders are considered low-income.
Read More →
San Antonio's VIA Launches Next Round of Bus Improvements
The changes are designed to reduce overall travel time, shorten wait times, and get customers to their destinations more quickly.
Read More →
MBTA Unveils First Systemwide Climate Resilience Roadmap
The plan outlines strategies to protect transit infrastructure from extreme weather, prioritize critical investments, and improve system reliability as climate risks intensify.
Read More →
People Movement: DART Names Interim Chief, Clean Energy Taps New President/CEO
In this edition, we cover recent appointments and announcements at MCTS, Voith, and more, showcasing the individuals helping to shape the future of transportation.
Read More →
Data-Driven Maintenance: Focusing Effort Where It Matters Most
Advances in data and analytics are giving transit agencies new opportunities to refine maintenance practices, improve efficiency and make more informed decisions about asset performance.
Read More →