Beep announced the appointment of Simon West as the company’s first chief experience officer.

In this role, West will work across marketing, product management, and experience design to extend Beep’s market presence in autonomous transit by ensuring an improved user experience across the company’s software and services.

“The quality of our customer experience is fundamental to our vision of delivering mobility for all. Simon brings the right combination of brand, marketing and product management expertise to advance our strategy of accelerating the adoption of autonomous mobility by providing an industry-leading experience across our community of riders, transit operators, partners and employees," said Joe Moye, Beep CEO.

West brings more than 20 years of experience helping establish technology companies as leaders in emerging and high-growth market sectors. In his prior role as chief marketing officer for Magnitude Software, he directed a rebranding and repositioning of the business. He also implemented marketing programs that led enhanced go-to-market capabilities prior to the company’s sale in 2021. He previously served in executive leadership roles for companies including Cyxtera Technologies, Virtustream, SoftLayer, and Terremark.

“The autonomous revolution promises transformative social impact, but its success depends upon the seamless integration and delivery of technology, safety and experience,” said West. “Beep’s success in deploying autonomous mobility networks in the real world is impressive, and its commitment to customer experience is deeply held. I’m excited to be part of a team that is helping make our roads safer, our communities better connected, and transportation more accessible and sustainable.”