METRO Magazine Logo
MenuMENU
SearchSEARCH

Cubic, Milwaukee County Transit System Partner to Deploy Umo

Umo is a national fare collection system that will connect MCTS riders to not only its bus services but to other forms of transit across the region.

by Staff
February 9, 2022
Cubic, Milwaukee County Transit System Partner to Deploy Umo

The new fare collection system is expected to launch in fall of 2022.

Photo: MCTS

2 min to read


Milwaukee County Transit System (MCTS) announced that it has chosen the Umo Mobility Platform by Cubic Transportation Systems as its new fare collection system following a competitive process that began last May.

Umo is a national fare collection system that will connect MCTS riders to not only its bus services but to other forms of transit across the region.

Ad Loading...

The new fare collection system is expected to launch in fall of 2022.

“Making public transit more accessible is key to achieving racial equity in Milwaukee County. To create more connected communities, we must reduce the barriers that keep our neighborhoods, and their residents, separated today,” said David Crowley, Milwaukee County executive. “MCTS is working to reduce barriers to accessing public transit by introducing flexibility in transit fare collection to accommodate the needs of all potential riders.”

The new fare collection system is made to fit the needs of all transit riders, including those without smartphones or who don’t have a bank account. Riders can choose to pay for their transit trips whichever way they prefer, including via contactless credit cards, mobile phones using the new app, a new smart card reloadable online or at retail outlets, or cash on board the buses. 

“The ability to fare cap means riders can purchase as much or as little as they can afford, and still get the discount of a weekly or monthly pass," said Dan Boehm, MCTS managing director. "The new system recognizes when riders reach the equivalent of a pass, and automatically rewards them with free rides for the remainder of the period. Now, everyone can access a faster, more convenient way to pay and travel to jobs, education, entertainment and other destinations.”

More New Mobility

A Nova LFSe+ electric bus for STM
Technologyby Staff and News ReportsJune 18, 2026

Biz Briefs: Montréal Debuts Nova Electric Buses and More

In this edition of Biz Briefs, we spotlight the latest developments shaping the future of mobility.

Read More →
A Merchants Fleet driver putting gas in a vehicle with text reading "6 Transit Management Lessons For Colleges and Universities."
New MobilityJune 15, 2026

6 Transit Management Lessons for Colleges and Universities Facing Seasonal Demand Swings

College transportation demand swings wildly throughout the year. Fleet strategies are starting to catch up.

Read More →
Driving Change Through Technology
Technologyby Alex RomanJune 12, 2026

METROspectives: CharterUP CEO Armir Harris on Modernizing Mobility

From digital transformation to evolving customer demands, CharterUP's CEO Armir Harris offers his perspective on the transportation industry's next chapter.

Read More →
Ad Loading...
New MobilityJune 5, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, Joshua Schank discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →
frontrunner bus image
SponsoredJune 1, 2026

Low-Floor vs. High-Floor Cutaway vs. Modified Van: How 3 Accessible Minibus Designs Compare

As transit demands evolve, so should your fleet. Download the whitepaper to see how the Low-Floor Frontrunner Minibus compares to traditional options.

Read More →
METROspectives episode with Joshua Schank
Technologyby Alex RomanMay 29, 2026

Joshua Schank on Transportation Innovation, Risk, and the Future of Mobility

In this edition of METROspectives, the co-author of New Tricks for Old Bureaucracies, discusses lessons from launching LA Metro’s Office of Extraordinary Innovation, the challenges of advancing new mobility technologies, and much more.

Read More →
Ad Loading...
Biz Briefs for May 29, 2026

Biz Briefs: Foothill Gold Line Award, Matawan Contract, and More

From strategic partnerships to acquisitions and service expansions, the industry continues to evolve at a rapid pace. Find out all the latest here.

Read More →
An EMBARK bus going down the street.
Managementby Alex RomanMay 28, 2026

Inside Look: EMBARK Expands Fare-Free Transit Program Through New Public-Private Partnership

The OKC transit agency says sponsorship helps subsidize the Third Friday Free initiative while reducing barriers for first-time riders and boosting ridership across buses, streetcars, and river cruises.

Read More →
thumbnail for 2026 METRO Buyer’s Guide & Directory
SponsoredMay 27, 2026

2026 METRO Buyer’s Guide & Directory

Searching for the right vehicles, technology, equipment, or services for your public transit or motorcoach operation? This industry guide brings together manufacturers and suppliers from across the transportation market — all in one place. Download it to connect with the companies that help agencies and operators improve mobility, enhance operations, and move their organizations forward.

Read More →
Ad Loading...
A Heliox charger on KC Metro property

King County Test Heliox Chargers, Keolis Lands California Contract Top Biz Briefs

Stay informed with these quick takes on the projects and companies driving progress across the transportation landscape.

Read More →