First Transit is expanding its innovation leadership team. Tina Morch-Pierre and Derek Fretheim have joined the organization as senior directors of innovation, supporting strategic innovation initiatives of Mobility-as-a-Service (MaaS) and emerging transit technologies.

Morch-Pierre has more than 25 years of information technology experience, with particular focus on innovation and system integration. She was most recently at Dallas Area Rapid Transit (DART) as the asst. VP, innovation, payment systems, and statistical reporting.

Fretheim has over three decades experience building technologies, platforms, services, and sustainable initiatives targeted at improving operations and customer experience in the transportation sector. He was most recently at moovel as the director, business development.

Morch-Pierre and Fretheim have deep experience in operations, project management, and partner development, having both introduced several transit innovations to the industry.

“Tina and Derek joining First Transit is major step forward in our continued evolution of expanding mobility and innovation solutions,” said Sean Donovan, VP, information technology and innovation, at First Transit. “With their experience in transit innovation, we will be able to help our customers provide an enhanced passenger experience.”