METRO Magazine Logo
MenuMENU
SearchSEARCH

How are agencies innovating to generate revenue, saving money?

Top execs from agencies around the country, including Las Vegas and Dayton, Ohio, answer our Question of the Day.

May 20, 2019
How are agencies innovating to generate revenue, saving money?

Forbes

4 min to read


What are you doing, or planning to do, at your agency that is innovative to generate revenue or save money?

Quigley

Tina Quigley
GM
Regional Transportation Commission of Southern Nevada
Las Vegas
The RTC is always looking at innovative ways to successfully generate revenue and save money. For example, we have generated nearly $130 million through grant funding, tax rebates, and fuel savings as we convert our fleet from diesel to compressed natural gas. We also generate millions in revenue through a competitive bus advertising program and saved 52 percent in paratransit operating costs through partnerships with Lyft and Tango.

Ad Loading...

Kelsey

Doug Kelsey
GM
TriMet
Portland, Oregon
One of our larger, long-term projects, which will simultaneously create new revenue, save money, and boost ridership, is expanding our Transit Oriented Development (TOD) goals. While TOD is not a new concept, we are looking to leverage our air-rights and adjacent real estate in aggressive new ways. We want to create accessible communities and encourage creative and sustainable development. We believe this will ultimately result in transit centers becoming community hubs, directly woven into our social fabric.

Forbes

Clinton B. Forbes
Executive Director
Palm Tran
West Palm Beach, Florida
Palm Tran recently identified $5 million in savings by eliminating unproductive segments and routes that was reinvested into a new bus network system. Prior to September 2018, Palm Tran’s bus network had not been updated in 22 years. Many inefficiencies existed in the system, such as routes going into apartment complexes with very few passengers boarding at the stops. This was the motivation for the Route Performance Maximization project, or RPM, which created more direct routes. The 62,000 hours, or $5 million, saved was utilized to extend hours on several routes and increase the frequency of buses. On-time performance went from 72 percent to 79 percent.

Benning

Ed Benning
GM/CEO
Flint Mass Transportation Authority
Flint, Michigan
The MTA has developed an innovative service model that is transforming public transportation in our community today. This model includes a variety of new on-demand special services that better address rides to medical appointments, groceries, and work-related expansion — all possible through extensive partnerships with local agencies and businesses. The MTA is building a sustainable future through the use of alternative fuels, partnerships, new technology, and an aggressive approach to providing the on-demand services needed today.

S. Donaghy

Shawn M. Donaghy
CEO
C-TRAN
Vancouver, Washington
In recent years, C-TRAN has raised tens of thousands of dollars in sponsorship money to provide special services and expand our advertising reach without using agency funds. Sponsor contributions from local partners covered the entire cost of shuttles to special events and, most recently, system-wide free service and extended hours on New Year’s Eve in 2018 — a public health initiative we believe can save lives by reducing drunk driving. C-TRAN raised $15,000 from sponsors in 2018 and has secured $30,000 so far in 2019.

M. Donaghy

Mark Donaghy
CEO
Greater Dayton RTA
Dayton, Ohio
Transit systems can’t ‘bake sale’ their way to fiscal nirvana. That said, we should be constantly looking for additional resources. In Dayton, our list includes acting as the Greyhound Agent for our region, leasing space at our transit centers, courting sponsors for targeted services, and our experiment with TNCs in underserved areas to redirect the unproductive fixed-route service hours to a better purpose like our new Flyer circulator. A huge success.

Ad Loading...

Makinen

Robbie Makinen
CEO
Kansas City Area Transportation Authority
Kansas City
KCATA is getting the fares off the bus by diversifying our funding streams to include non-traditional partnership subsidies. More than 85 percent of operator assaults are related to collecting $1.50 fare. The related claims, lost time, legal expenses, fare collection costs, and impacts on schedule adherence cancel out that $1.50 and more. I am convinced that the advantages of getting the fares off the bus far outweigh the tiny revenue generated by $1.50 fare and result in a safer, more efficient, and cost-effective service.

Mazza

Erika Mazza
CEO/GM
Mountain Line
Flagstaff, Arizona
Mountain Line is funding an on-demand pilot program to address areas that are marginally served or not served at all. We’ve seen a 30 percent increase in paratransit costs, but it’s coupled with a reduction in demand as many clients have moved to our taxi program or onto fixed route. We are looking at ways to utilize the space in the paratransit vehicles and provide a new level of service to underserved areas.

More Management

Cover of a Strada 360 guide titled "Turn Transit Data Into Action: How to solve common transit agency pain points with connected technology." The cover features a blurred transit bus, a gray grid background with orange accents, and text describing how connected technology helps transit agencies improve visibility, operational efficiency, maintenance, scheduling, and data-driven decision-making. An orange callout highlights the challenges facing today's transit landscape.
SponsoredAugust 2, 2026

Turn Transit Data Into Action

Discover how leading agencies are using connected technology to gain real-time visibility across operations, improve service reliability, and reduce disruptions.

Read More →
An aerial image of SMU/Mockingbird Station with text reading "Transit-Oriented Development. Your Questions, Explained."
Managementby Elora HaynesAugust 1, 2026

What Transit-Oriented Development Means for the Future of Public Transportation

Once viewed primarily as transit operators, agencies are now leveraging land, partnerships, and long-term planning to boost ridership, expand housing, and strengthen communities.

Read More →
A graphic with an image of railroad track in the background and text reading: "$22 Million for Transit Innovation, Updates to High-Speed Rail Rules."
Managementby Staff and News ReportsJuly 31, 2026

USDOT Announces $22 Million for Transit Innovation, Updates High-Speed Rail Rules

New federal transit funding will support safety, accessibility, and technology projects as updated rail regulations establish new noise standards for high-speed trains.

Read More →
Ad Loading...
A blue graphic with text reading "TCC Unveils Case Studies Ahead of Federal Funding Deadline."
Managementby Elora HaynesJuly 29, 2026

Transportation Construction Coalition Unveils Infrastructure Case Studies Ahead of Federal Funding Deadline

The coalition noted the next surface transportation bill should provide sustained investment in highways and public transit to strengthen freight movement, improve safety, and support economic growth.

Read More →
Fred Ferguson, President/CEO of the American Bus Association
Managementby Alex RomanJuly 29, 2026

People Movement: American Bus Association Extends Ferguson and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →
Ad Loading...
 An MBTA bus
Managementby StaffJuly 28, 2026

MBTA Rolls Out Pilot Programs to Cut Costs, Simplify Travel

Three new fare pilots — including unlimited two-hour transfers, reduced express bus fares, and free transit for eligible seniors — will launch this fall as Massachusetts extends popular commuter rail discounts through November.

Read More →
A public transit bus at a pedestrian crosswalk with text reading "Federal Transit Administration Makes $610 Million Available for Bus Projects."
Managementby StaffJuly 27, 2026

FTA Opens $610 Million Funding Opportunity for Bus Infrastructure Projects

The latest Notice of Funding Opportunity provides transit agencies with funding for bus facilities, fleet modernization, and low- and no-emission vehicles, with applications due September 21.

Read More →
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
Ad Loading...
MBTA rail platform with people walking by.
Managementby Elora HaynesJuly 23, 2026

Massachusetts Approves $530M to Strengthen MBTA Operations, Infrastructure

The funding package targets operating stability, capital improvements, and fare affordability, offering a model for agencies navigating long-term funding challenges.

Read More →