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SEARCHSince Nathaniel P. Ford Sr. became CEO in 2012, the organization has solidified its reputation as a leader in the transportation industry. Under Ford’s leadership, the management structure was reorganized and JTA launched major initiatives to take public transportation to the next level.
The Fla.-based Jacksonville Transportation Authority’s (JTA) board of directors voted unanimously to extend CEO Nathaniel P. Ford Sr.’s employment contract for five years.
Since he became CEO in 2012, the organization has solidified its reputation as a leader in the transportation industry. Under Ford’s leadership, the management structure was reorganized and JTA launched major initiatives to take public transportation to the next level.
Over the past two years, JTA has changed its culture and empowered its divisions to effectively transform transportation in Jacksonville with the implementation of the Route Optimization Initiative (ROI), a major overhaul of the route system which had not seen this type of change in over 30 years.
The extension of Mr. Ford’s contract through Dec. 2, 2020 raises his annual base compensation to $300,000, a 4.6% increase. In addition, Ford will have the opportunity to earn a performance-based bonus if certain financial performance goals are met annually.
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The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
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The agency ranked top five among mid-sized U.S. transit systems, defined as agencies with 15 million to 50 million annual trips.
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The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.
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The subway system saw increases across all key metrics, with 62% of subway riders reporting they feel satisfied with the system overall.
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The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.
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The new contract for Keolis and VRE will commence in July 2026, with the potential to expand to 15 years.
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The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.
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