The Regional Transportation Commission of Southern Nevada (RTC) recently launched its new smartphone app, rideRTC, which enables transit customers to buy fares, plan trips, and find bus stops, all at their fingertips. This easy-to-use free app is available for use on Apple and Android devices.

RTC partnered with Masabi, a leader in mobile ticketing and fare collection solutions for transportation agencies, to deliver rideRTC. The app is based on Masabi's JustRide mobile ticketing platform, which is used by more than 25 global transportation agencies and operators.

With the new rideRTC app, customers can securely purchase transit passes for airport, Las Vegas Strip and Downtown routes, as well as residential trips with reduced fare tickets available for seniors (60-plus years of age), disabled riders, and children. Mobile tickets are activated on the customer's smartphone and validated by showing the driver. By the end of the year, all RTC transit vehicles will also have an electronic reader to validate mobile passes.

To introduce the new app to riders, the RTC deployed customer service representatives and transit ambassadors to personally interact with customers, encouraging them to download the app, and showing them how to use it.

With a majority of transit riders using smartphones, rideRTC offers an easy and convenient way to buy tickets and plan a transit ride in the Las Vegas area. To assist customers with their transit trip planning, rideRTC is integrated with the industry leading TransitApp, which is used by transit riders across the country. The app enables users to:

• Locate transit routes and stops near their current location.

• Access upcoming arrival times for bus routes.

• Determine real-time location of buses.