METRO Magazine Logo
MenuMENU
SearchSEARCH

MARTA moving forward with 'customer-focused' budget

Includes buying CNG buses, creating Riders' Advisory Council, launching customer experience program, and rehabbing rail stations.

July 8, 2019
MARTA moving forward with 'customer-focused' budget

As mobility options grow and competition for ride-share intensifies, MARTA is redoubling efforts to provide the world-class transit experience that customers demand and deserve.

MARTA

3 min to read


As mobility options grow and competition for ride-share intensifies, MARTA is redoubling efforts to provide the world-class transit experience that customers demand and deserve. MARTA

The Metropolitan Atlanta Rapid Transit Authority (MARTA) board of directors adopted the authority’s fiscal year 2020 Operating and Capital Budget. The nearly $1.1 billion budget includes $523.9 million in operating funds and $579.7 million for capital programming, with a projected reserve balance of $203.5 million.

MARTA’s FY 20 budget aligns with leadership’s strategic vision for the organization, which pivots on maintaining current levels of service of bus, rail, and paratransit while providing for capital projects aimed at transit expansion, enhancing connectivity, and spurring economic growth.

Ad Loading...
  • In the coming months, MARTA will solicit applicants for a Riders’ Advisory Council. Comprised of representatives from each member jurisdiction, the council will meet regularly to discuss customer concerns, advise MARTA on actionable service improvements, and serve as a sounding board for transit initiatives.

  • Linked to that initiative is the launch of a customer experience program to help identify and resolve issues that impact ridership or rider satisfaction. A chief of customer experience — a C-suite position — will be hired in the fiscal year to coordinate and manage rider-related programs and activities.

  • To reduce air pollution and minimize delays, MARTA will spend $25 million on compressed natural gas buses in the FY 20 budget as it begins replacing much of its aging fleet with vehicles equipped with state-of-the-art features and customer amenities.

  • MARTA also anticipates spending $40 million to begin replacing its railcar fleet, a major procurement that will cost $630 million during the next 10 years.

  • Before the new vehicles are placed into service, MARTA has also earmarked more than $16 million to rehabilitate its rail stations.

  • In addition, MARTA will spend $6.6 million on the installation of its audio/visual information system (AVIS) with upgraded digital signage and speakers that will enable staff to communicate more clearly and effectively with rail station customers.

  • To bolster its largest and most extensive transit mode, MARTA is allocating funding for “The Year of the Bus,” a long-term initiative aimed at ensuring high-quality service on all 110 bus routes that traverse nearly 33 million vehicle miles annually.

Ad Loading...
  • Also aimed at enhancing its bus riders’ user experience — and the most immediately impactful — is the addition of 1,000 bus shelters and other amenities in the next five years. So far in DeKalb County, 20 shelters have been completed, with another 70 scheduled for completion in 2019. Bus shelters and amenities are forthcoming in Atlanta, Fulton County, and Clayton County, as well.

  • MARTA is pursuing ongoing plans to transform real estate at its rail stations into “community hubs” that are centers of art, commerce, and recreation. Leveraging the success of its increasingly popular transit-oriented developments at rail stations, MARTA is working with Soccer in the Streets to add more playing fields in addition to those already at Five Points and West End. Artbound, MARTA’s award-winning, creative placemaking program, will be unveiling a slate of inspiring new performances, concerts, and exhibits.

More Management

Image of Penn Station with people walking through the hallway.
Managementby Elora HaynesMay 19, 2026

LIRR Service Resumes After Strike Ends With Tentative Labor Agreement

The agreement restores full commuter rail service after a three-day shutdown disrupted travel for hundreds of thousands of riders across the New York region.

Read More →
ENC's Manufacturing facility
Busby Alex RomanMay 18, 2026

ENC Builds on Legacy with Major Investment, Strategic Reset

Following its 2024 acquisition, ENC is upgrading operations, expanding capacity, and aligning its approach to meet agency demand for reliability and on-time delivery. METRO spoke to John Obert, vice president of transit sales, to find out more.

Read More →
Managementby StaffMay 16, 2026

AC Transit Sees First Sustained Three-Month Ridership Climb Since 2022

Officials said the ridership gains recorded in February, March, and April signal renewed public confidence in transit and reinforce AC Transit’s vital role in connecting East Bay residents with jobs, schools, healthcare, shopping, and recreational destinations.

Read More →
Ad Loading...
Traffic fills a multi-lane highway beside a graphic highlighting a report on where public transit provides the greatest cost advantage over driving.

Report Examines Where Public Transit Delivers the Greatest Cost Advantage Over Driving

A new study found commuters in several major U.S. cities could save hundreds of dollars each month by taking public transit instead of driving, with Los Angeles ranking as the nation’s most expensive city for car commuters.

Read More →
Community Transit's Bluebell bus celebrating the agency's 50-year milestone.
Busby StaffMay 15, 2026

Washington's Community Transit Celebrates 50-Year Milestone

The milestone highlights both the agency’s history and its evolving role in meeting the region’s growing mobility needs.

Read More →
Cover photo for METROspectives with HDR's Brian Buchanan
Managementby Alex RomanMay 15, 2026

Managing Complexity: HDR’s Brian Buchanan on Delivering Major Transit Programs

HDR’s transit program management lead discusses the challenges of overseeing large capital projects, adapting to cost and supply chain pressures, and the capabilities agencies need to build for the future.

Read More →
Ad Loading...
A PRT bus serving a PRTX BRT station
Managementby StaffMay 14, 2026

NFL Draft Delivers Big Ridership, Revenue Boost for Pittsburgh

Over the three days, PRT recorded 485,000 rides, reflecting the extraordinary number of trips taken as people traveled throughout the region for Draft events, work, and daily life.

Read More →
STV's Garo Hovnanian
Managementby Alex RomanMay 13, 2026

The Expanding Role of Advisory in Transit Delivery

Garo Hovnanian explores how agencies can better navigate competing priorities, strengthen decision-making, and prepare for a future shaped by electrification and emerging mobility.

Read More →
An NJ TRANSIT bus.
Managementby StaffMay 13, 2026

NJ TRANSIT to Expand Cleanliness, Safety, and Accessibility Under New Action Plan

The plan includes investments in cleaner vehicles and upgraded stations, NJT LiveView to provide real-time GPS tracking of train and light rail service, enhanced safety initiatives through a new Real Time Crime Center, and the debut of a redesigned NJ TRANSIT mobile app.

Read More →
Ad Loading...
Mayor Tim Keller in front of an ABQ RIDE microtransit vehicle
New Mobilityby StaffMay 12, 2026

ABQ RIDE Forward's Next Phase Sets Target Date

ABQ RIDE Forward is the first transit system overhaul in more than 25 years. This latest phase marks 15% completion of the 16-phase rollout, which will continue over the next several years.

Read More →