METRO Magazine Logo
MenuMENU
SearchSEARCH

MARTA moving forward with 'customer-focused' budget

Includes buying CNG buses, creating Riders' Advisory Council, launching customer experience program, and rehabbing rail stations.

July 8, 2019
MARTA moving forward with 'customer-focused' budget

As mobility options grow and competition for ride-share intensifies, MARTA is redoubling efforts to provide the world-class transit experience that customers demand and deserve.

MARTA

3 min to read


As mobility options grow and competition for ride-share intensifies, MARTA is redoubling efforts to provide the world-class transit experience that customers demand and deserve. MARTA

The Metropolitan Atlanta Rapid Transit Authority (MARTA) board of directors adopted the authority’s fiscal year 2020 Operating and Capital Budget. The nearly $1.1 billion budget includes $523.9 million in operating funds and $579.7 million for capital programming, with a projected reserve balance of $203.5 million.

MARTA’s FY 20 budget aligns with leadership’s strategic vision for the organization, which pivots on maintaining current levels of service of bus, rail, and paratransit while providing for capital projects aimed at transit expansion, enhancing connectivity, and spurring economic growth.

Ad Loading...
  • In the coming months, MARTA will solicit applicants for a Riders’ Advisory Council. Comprised of representatives from each member jurisdiction, the council will meet regularly to discuss customer concerns, advise MARTA on actionable service improvements, and serve as a sounding board for transit initiatives.

  • Linked to that initiative is the launch of a customer experience program to help identify and resolve issues that impact ridership or rider satisfaction. A chief of customer experience — a C-suite position — will be hired in the fiscal year to coordinate and manage rider-related programs and activities.

  • To reduce air pollution and minimize delays, MARTA will spend $25 million on compressed natural gas buses in the FY 20 budget as it begins replacing much of its aging fleet with vehicles equipped with state-of-the-art features and customer amenities.

  • MARTA also anticipates spending $40 million to begin replacing its railcar fleet, a major procurement that will cost $630 million during the next 10 years.

  • Before the new vehicles are placed into service, MARTA has also earmarked more than $16 million to rehabilitate its rail stations.

  • In addition, MARTA will spend $6.6 million on the installation of its audio/visual information system (AVIS) with upgraded digital signage and speakers that will enable staff to communicate more clearly and effectively with rail station customers.

  • To bolster its largest and most extensive transit mode, MARTA is allocating funding for “The Year of the Bus,” a long-term initiative aimed at ensuring high-quality service on all 110 bus routes that traverse nearly 33 million vehicle miles annually.

Ad Loading...
  • Also aimed at enhancing its bus riders’ user experience — and the most immediately impactful — is the addition of 1,000 bus shelters and other amenities in the next five years. So far in DeKalb County, 20 shelters have been completed, with another 70 scheduled for completion in 2019. Bus shelters and amenities are forthcoming in Atlanta, Fulton County, and Clayton County, as well.

  • MARTA is pursuing ongoing plans to transform real estate at its rail stations into “community hubs” that are centers of art, commerce, and recreation. Leveraging the success of its increasingly popular transit-oriented developments at rail stations, MARTA is working with Soccer in the Streets to add more playing fields in addition to those already at Five Points and West End. Artbound, MARTA’s award-winning, creative placemaking program, will be unveiling a slate of inspiring new performances, concerts, and exhibits.

More Management

Passengers in crowded SEPTA station
Managementby StaffApril 10, 2026

SEPTA Releases Proposed $2.7B Fiscal Year 2027 Budget

The plan represents an increase of just 1.9% over the current year, and includes investments in new buses, more full-length fare gates, and other enhancements for customers.

Read More →
Two Metra locomotives on rail tracks.
Railby StaffApril 10, 2026

Metra Reaches New 10-Year Agreement with BNSF

The announcement highlights the long-standing partnership between the Class I railroad and the commuter rail system, dating back to Metra's creation in 1983.

Read More →
Cover Photo for Bus Tech Talk
ManagementApril 9, 2026

Bus Tech Talk: AC Transit’s Cecil Blandon on Leadership, Mentorship, and a Career in Transit

In Part 1, Blandon shares his journey from the U.S. Marines to a leadership role in public transit, along with insights on mentorship and professional growth within the industry.

Read More →
Ad Loading...
METRO Buyer's Guide art
Managementby Staff and News ReportsApril 8, 2026

Last Chance: Be A Part of METRO's Annual Buyer’s Guide

The revamped Buyer’s Guide will reach METRO’s audience of more than 17,000 print and digital subscribers, providing suppliers with year-round visibility in front of transit agency leaders, motorcoach operators, and industry decision-makers across North America.

Read More →
A blurry TransLink R2 rapid bus
Managementby StaffApril 8, 2026

Vancouver's TransLink Fast-Tracks RapidBus Line to Metrotown

Funded through the 2025 Investment Plan, the new R2 Marine–Willingdon RapidBus is expected to begin service in September, more than three months ahead of schedule.

Read More →
A Metra train on the rails
Railby StaffApril 8, 2026

Metra Reveals 2026 Construction Program

In addition to new projects, progress continues on a multiyear effort to upgrade track, electrical, and signal systems on the Metra Electric Line to accommodate the expansion of service on the South Shore Line.

Read More →
Ad Loading...
Image of Snapdragon Stadium with text reading "Moving Stadium Crowds: Are You Prepared?"
Managementby Elora HaynesApril 8, 2026

What It Really Takes To Move a Stadium Crowd

Behind every sold-out game is a transit playbook built on data, partnerships, and precision timing to move thousands of fans. Here’s how agencies make it work.

Read More →
Governor Moore speaking at Maryland light rail station
Managementby StaffApril 7, 2026

Governor Advances Transit-Oriented Development in Baltimore

The Maryland Transit Administration is advancing the nearly $1.4 billion Light Rail Modernization Program, which modernizes the Baltimore Central Light Rail Line from Hunt Valley to BWI Thurgood Marshall Airport with new, low-floor vehicles and upgrades to all light rail stations, systems, and maintenance facilities.

Read More →
A red and white graphic with text reading "The COMET Unveils a Soundtrack for the Midlands."
Managementby News/Media ReleaseApril 6, 2026

The COMET Unveils a Soundtrack for the Midlands

Created with local artist Dante Lewis, the new “On the Move” audio identity aims to unify messaging and deepen the rider experience across agency platforms.

Read More →
Ad Loading...
Cover photo for A Practical Guide for Selling to Private Equity
MotorcoachApril 3, 2026

How Motorcoach Operators Can Prepare for a Private Equity Sale

Essential strategies to strengthen your business before entering a private equity transaction.

Read More →