METRO Magazine Logo
MenuMENU
SearchSEARCH

Sound Transit website revamped with the customer focus

New design offers improved mobile access, bolder visuals and speedy navigation.

November 16, 2018
Sound Transit website revamped with the customer focus

Sound Transit has launched a redesigned website with features that make it easier for people to plan their train and bus trips throughout the region and find information about system expansion projects. Photo: Sound Transit screenshot

2 min to read


Sound Transit has launched a redesigned website with features that make it easier for people to plan their train and bus trips throughout the region and find information about system expansion projects. Photo: Sound Transit screenshot

Sound Transit has launched a redesigned website with features that make it easier for people to plan their train and bus trips throughout the region and find information about system expansion projects.

Since 2011, Sound Transit has offered a mobile site and a desktop site. The agency also created a third, stand-alone site to inform the public about the Sound Transit 3-funded projects. This redesign has replaced those channels with a single responsive website — meaning all the information is readily available, regardless of the device being used.

A user-centered approach informed the design and development of the new site, including prototyping and user testing. As a result, all web content, including system expansion information, is now easy to access on a mobile phone, tablet or computer. This change will benefit the more than 77% of site visitors who use a mobile device to view soundtransit.org. In addition, the redesign was an opportunity to review and refresh all content to ensure information is up-to-date.

Improvements include:

Ad Loading...
  •     Previous searches in the trip planner show up as the user types in the search bar.

  •     Trip plans and real-time arrival information can be printed and emailed.

  •     Service alerts appear in trip plan, real-time arrival and schedule results.

  •     Improved site navigation makes content easier to access.

  •     Better connections between pages means information can be readily cross-referenced.

Ad Loading...
  •     A system expansion map provides quick access to project summaries and links to learn more.

  •     Access is improved to online current and archived documents.

Customers are encouraged to provide feedback on the new site. Visitors can offer ideas and comments by clicking on the “give feedback” link on the site.

“We want to hear from our users to determine how successful we were in making the site easy to use and in providing quick access to valuable information,” said Sound Transit Executive Director of Communications Craig Davison. “We’ll prioritize adjustments based on what we learn. We also want to collect ideas for future improvement.”

The new site will continue to undergo a series of improvement and enhancements over the coming months. In addition, in 2019 Sound Transit will undertake a comprehensive look at all the rider tools on the site (trip planner, schedules and real time) to begin planning for future improvements.

More Management

Railby StaffFebruary 2, 2026

Chicago Region Transit Ridership Grows in 2025

The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.

Read More →
New Mobilityby StaffJanuary 30, 2026

Chicago's Pace Expands VanGo Mobility Program

The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.

Read More →
A blue and white graphic with text reading "Foothill Gold Line: Design Contract Award & 2026 Board Leadership."
Managementby StaffJanuary 30, 2026

Foothill Gold Line Board Awards Claremont Extension Design Contract to Parsons, Maintains Board Leadership for 2026

Parsons wins the $60M Claremont Extension design contract as the Foothill Gold Line board reaffirms leadership during a pivotal project phase.

Read More →
Ad Loading...
Technologyby StaffJanuary 29, 2026

Houston METRO Introduces RideMETRO Fare System

The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.

Read More →
Managementby StaffJanuary 29, 2026

Valley Metro Sees Strong Ridership Growth in 2025

The agency ranked top five among mid-sized U.S. transit systems, defined as agencies with 15 million to 50 million annual trips.

Read More →
A b2x rewards logo and graphic reading "Read. Learn. Earn."
Managementby StaffJanuary 29, 2026

Bobit Business Media Launches B2X Rewards to Engage Transit Industry Professionals

The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.

Read More →
Ad Loading...
Busby StaffJanuary 29, 2026

Subway Customer Satisfaction Reaches Record High, New York MTA Says

The subway system saw increases across all key metrics, with 62% of subway riders reporting they feel satisfied with the system overall.

Read More →
Busby StaffJanuary 28, 2026

New Orleans RTA Reaches Agreement with ATU

The agreement provides competitive wages and reflects strong labor-management collaboration, positive working relationships, and a shared commitment to building a world-class transit system for the community, said RTA CEO Lona Edwards Hankins.

Read More →
Managementby StaffJanuary 27, 2026

Keolis Retains Virginia Railway Express Contract

The new contract for Keolis and VRE will commence in July 2026, with the potential to expand to 15 years.

Read More →
Ad Loading...
Busby StaffJanuary 27, 2026

California's OCTA Advances 2026 Initiatives Centered on Balance and Sustainability

The priorities are outlined in the 2026 Board and CEO Initiatives and Action Plan, which serves as a roadmap to guide the agency’s work throughout the year and ensure continued progress and accountability on voter-approved transportation investments and essential mobility services.

Read More →