Transport for London (TfL) has announced a multi-year deal with IMG to expand its brand engagement and licensing program, according to the company's news release.

The new multi-year agreement will see IMG manage and build on TfL's existing licensing program.

TfL, IMG Team Up

Working together, the two companies will look to extend TfL's brand across new markets, with a special focus on engaging children and supporting wellness and active travel products. These will include apparel and accessories, home, gift and stationery, publishing, food and beverage, toy and games, and experiential experiences.

The partnership will help brands access iconography for rail and river services, buses, active travel modes such as walking and cycling, as well as the Elizabeth Line.

This new addition to London's public transport network opened in May 2022.

Brands will also have access to TfL's extensive poster archive dating back to the early 20th century, which contains posters advertising travel to sporting events, tourist attractions, and the art deco styles of the 1920s.