The Taxicab, Limousine & Paratransit Association (TLPA) named John Boit, a communications expert with a decade of experience working with the trade association and the for-hire fleet industry, as its new executive VP.

Boit, who is a senior founding partner of the strategic communications firm Melwood Global, will be heavily involved in implementing the global trade group’s new strategic plan in 2019.

Boit will work directly with Alfred LaGasse, the CEO of TLPA. LaGasse has been with the organization for 41 years, serving as its chief executive for the past 40 years.

A 101-year-old organization with a membership spanning four continents, TLPA is embarking on a rebranding effort in 2019 to mirror its four major areas of focus, including expanding membership, leading the industry with best safety and environmental practices, identifying innovations that increase members’ profitability, and enhancing drivers’ image and performance.

Boit brings significant experience to the job, which was previously held by Harold E. Morgan, a well-known industry leader whose service to the association spanned 25 years until his retirement in 2018.