Santa Clara Valley Transportation Authority saw record light rail and bus ridership during Super Bowl LX, transporting more than 30,000 fans to Levi’s Stadium, exceeding expectations by roughly 5,000 riders and surpassing prior highs from the 2023 Taylor Swift concerts.

VTA rolled out a comprehensive wayfinding and customer information program to support Super Bowl travel that included clear signage, real-time digital updates, consistent and frequent social media messaging, and widespread news media coverage, in addition to strategically placing trained transit ambassadors throughout the system to serve record numbers of riders.

In close coordination with regional partners including Caltrain and BART, the agency ensured convenient interagency connections and seamless transfers for game-day passengers.

Service planning also emphasized a family-friendly experience, with accessible routes, visible staff assistance and security presence, and amenities designed to help passengers of all ages travel safely and comfortably.

Getting Fans to the Big Game

Approximately 40% of passengers transferred from Caltrain to VTA at the Mountain View Transit Center, while about 60% took VTA light rail from Downtown San Jose or transferred from BART to VTA light rail at the Milpitas Transit Center.

Following the game, VTA implemented a modified post-event service plan using two stations — Lick Mill and Great America — instead of the typical single-station configuration. Agency officials announced they cleared more than 13,000 departing passengers from light rail platforms in under 90 minutes, beating the NFL’s two-hour crowd management benchmark.