In close coordination with regional partners including Caltrain and BART, the agency ensured convenient interagency connections and seamless transfers for game-day passengers.
VTA rolled out a comprehensive wayfinding and customer information program to support Super Bowl travel that included clear signage, real-time digital updates, consistent and frequent social media messaging, and widespread news media coverage.
Credit:
VTA
2 min to read
VTA achieved a record number of riders during Super Bowl LX.
The agency worked closely with Caltrain and BART to optimize region-wide public transportation.
Game-day passengers experienced smooth interagency connections and convenient transfers.
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Santa Clara Valley Transportation Authority saw record light rail and bus ridership during Super Bowl LX, transporting more than 30,000 fans to Levi’s Stadium, exceeding expectations by roughly 5,000 riders and surpassing prior highs from the 2023 Taylor Swift concerts.
VTA rolled out a comprehensive wayfinding and customer information program to support Super Bowl travel that included clear signage, real-time digital updates, consistent and frequent social media messaging, and widespread news media coverage, in addition to strategically placing trained transit ambassadors throughout the system to serve record numbers of riders.
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In close coordination with regional partners including Caltrain and BART, the agency ensured convenient interagency connections and seamless transfers for game-day passengers.
Service planning also emphasized a family-friendly experience, with accessible routes, visible staff assistance and security presence, and amenities designed to help passengers of all ages travel safely and comfortably.
Getting Fans to the Big Game
Agency officials announced they cleared more than 13,000 departing passengers from light rail platforms in under 90 minutes, beating the NFL’s two-hour crowd management benchmark.
Credit:
VTA
Approximately 40% of passengers transferred from Caltrain to VTA at the Mountain View Transit Center, while about 60% took VTA light rail from Downtown San Jose or transferred from BART to VTA light rail at the Milpitas Transit Center.
Following the game, VTA implemented a modified post-event service plan using two stations — Lick Mill and Great America — instead of the typical single-station configuration. Agency officials announced they cleared more than 13,000 departing passengers from light rail platforms in under 90 minutes, beating the NFL’s two-hour crowd management benchmark.
Q&A
VTA worked closely with regional partners including Caltrain and BART to ensure convenient interagency connections and seamless transfers for passengers attending the game.
Regional partnerships with Caltrain and BART were crucial in providing seamless connections and ensuring smooth transit operations for game-day passengers.
VTA collaborated with regional partners such as Caltrain and BART to facilitate seamless transportation services for passengers attending Super Bowl LX.
Interagency coordination allowed for streamlined transfers and improved convenience for passengers, contributing to VTA's record ridership during Super Bowl LX.
A significant outcome was achieving record ridership by providing efficient and seamless transit options in coordination with regional transit agencies.
Because rail has high fixed costs and low marginal savings, it is impossible to close the projected FY27 $376M deficit with service cuts and fare increases alone, said agency officials.
The total ridership includes all fixed-route bus service, C-VAN paratransit service, The Current, Vanpool, and special event service. Almost all individual routes saw year-over-year increases from 2024 to 2025.
The Renton Transit Center project will relocate and rebuild the Renton Transit Center to better serve the regional Stride S1 line, local King County Metro services, and the future RapidRide I Line.
In this episode of METROspectives, METRO’s Executive Editor Alex Roman sits down with Ana-Maria Tomlinson, Director of Strategic & Cross-Sector Programs at the Canadian Standards Association (CSA Group).
In this edition, we cover recent appointments and announcements at HDR, NCTD, STV, and more, showcasing the individuals helping to shape the future of transportation.
The region’s fixed-route system finished out the year with a total of 373.5 million rides. Adding 12.3 million rides over 2024 represents an increase that is equal to the annual transit ridership of Kansas City.
The service is a flexible, reservation-based transit service designed to close the first- and last-mile gaps and connect riders to employment for just $5 per day.
The upgraded system, which went live earlier this month, supports METRO’s METRONow vision to enhance the customer experience, improve service reliability, and strengthen long-term regional mobility.
